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Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women · LearnSpace
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Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women

Курс от Goldman Sachs
Уровень не указан≈ 4.6 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level. In this course, you will examine your customers’ buying process and explore the benefits of market segmentation. Through competitive analysis and identifying your competitive advantage, you will consider how an understanding of your customers and competitors can help you maximize the value of your offer, enabling you to achieve business growth. By the end of this course, you will have developed a clear Customer Value Proposition (CVP). This will enable you to communicate your business offering to your target audience in a compelling way. You will also have the opportunity to examine how the development of a pricing strategy can best support business growth. The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. If you choose to take all 10 courses, you will explore all the key elements of your business and develop a thorough plan for your business’s growth. You can find out more about the Goldman Sachs 10,000 Women collection in the FAQs.

Навыки, которые вы освоите

Competitive AnalysisCustomer AnalysisValue PropositionsConsumer BehaviourTarget MarketBusiness StrategyCustomer InsightsBusiness DevelopmentGrowth StrategiesMarket ResearchCompetitive IntelligenceTarget AudienceMarket Analysis

Программа курса

1 модулей · 32 учебных материалов

01Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women 32 материалов

Lesson 1. Understanding your customers

WelcomeВидеоGetting startedЧтениеJoin the 10,000 Women Mailing ListPLUGINYour future customers and marketsЧтение

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Goldman Sachs 10,000 Women

Преподаватель курса

Edward David

Преподаватель курса

Anne Donnellon

Преподаватель курса

Michael Fetters

Преподаватель курса

Geetha Krishnan

Преподаватель курса

Mori Taheripour

Преподаватель курса

Sarah Underwood

Преподаватель курса

Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women
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≈ 4.6 ч

1 модулей

Язык: Английский

Субтитры: Арабский, Французский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Пушту, Русский, Тайский, Индонезийский, Шведский, Турецкий, Испанский, Дари, Хинди, Японский, Казахский, Польский

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The benefits of segmenting your customersЧтение
Customer segmentationВидео
Segmenting your target customers (Exercise 1)Чтение

Lesson 2. The Customer Buying Process

The Customer Buying ProcessЧтениеMaximizing value in the Customer Buying ProcessВидеоMap your Customer Buying Process (Exercise 2)PLUGINReview your Customer Buying Process with your team (Exercise 3)Чтение

Lesson 3. Defining your competitive advantage

Considering your competitionЧтениеIdentifying your competitors (Exercise 4)ЧтениеFinding more information on your competitorsЧтениеDifferentiating yourself from your competitorsЧтениеExploring competitive differentiationВидеоAnalyzing your competitive edge (Exercise 5)PLUGINDiscussing your competitive edgeОбсуждение

Lesson 4. Communicating the value you offer to customers

The Customer Value PropositionЧтениеIntroducing the Customer Value PropositionВидеоUnderstanding the difference between B2B and B2C CVPsЧтениеWriting your Customer Value Proposition (Exercise 6)PLUGINUsing your CVP to support your business Чтение

Lesson 5. Understanding how your CVP influences your pricing strategy

Your CVP and pricing strategyЧтениеSelecting a pricing modelВидеоExploring innovative pricing approachesЧтениеDeveloping your pricing strategyЧтениеReflecting on your pricing strategyОбсуждение

Lesson 6. Next steps

Recording your progressЧтениеEnd of course assessmentЗаданиеCongratulationsЧтениеProgressing to the next course in 10,000 WomenЧтение