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Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women · LearnSpace
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Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

Курс от Goldman Sachs
Уровень не указан≈ 4.3 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level. This course will support you to develop your marketing strategy and build your brand as your business grows. You will explore a range of useful marketing tools and learn how to use analytics to measure success in the context of your own business growth. You will gain a clear and comprehensive understanding of the marketing and sales cycle. You will use this cycle as a foundation to develop your marketing plans and sales process. By the end of this course, you will understand how to identify the right marketing tools to reach your target market, and how an effective marketing plan can convert into sales and revenue for your business. The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. If you choose to take all 10 courses, you will explore all the key elements of your business and develop a thorough plan for your business’s growth. You can find out more about the Goldman Sachs 10,000 Women collection in the FAQs.

Навыки, которые вы освоите

Strategic MarketingBrand StrategyMarketing StrategiesBrandingSales StrategyMarketing PlanningMarketingMarketing Strategy and TechniquesSales ProcessTarget MarketSalesDigital MarketingTarget AudienceMarketing AnalyticsBrand MarketingDigital Marketing ToolsSales DevelopmentMarketing EffectivenessMarket ResearchBusiness Marketing

Программа курса

1 модулей · 36 учебных материалов

01Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women 36 материалов

Lesson 1. Setting your marketing plans

WelcomeВидеоGetting startedЧтениеJoin the 10,000 Women Mailing ListPLUGINDeveloping your marketing and sales for growthЧтение

Учитесь у экспертов

Goldman Sachs 10,000 Women

Преподаватель курса

Edward David

Преподаватель курса

Anne Donnellon

Преподаватель курса

Michael Fetters

Преподаватель курса

Geetha Krishnan

Преподаватель курса

Mori Taheripour

Преподаватель курса

Sarah Underwood

Преподаватель курса

Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women
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в новой вкладке

Обучение на Coursera

≈ 4.3 ч

1 модулей

Язык: Английский

Субтитры: Арабский, Французский, Бенгальский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Пушту, Урду, Русский, Тайский, Индонезийский, Шведский, Турецкий, Азербайджанский, Испанский, Дари, Хинди, Японский, Казахский, Персидский, Венгерский, Польский

Часть программы вашего университета
Marketing goals and objectivesЧтение
Identifying goals and strategic objectives for your business (Exercise 1)Чтение
Reflect on your chosen goals and objectivesОбсуждение

Lesson 2. Branding and product/service development

BrandingЧтениеIdentifying a strong brandЧтениеEvaluating your brand (Exercise 2)PLUGINReviewing your brandЧтениеProduct/service developmentЧтение

Lesson 3. Reach

ReachЧтениеIdentifying the right marketing tools for your businessВидеоPlanning effective marketingЧтениеReviewing digital marketing tools and best practiceЧтениеReviewing digital marketing tools and best practice (Exercise 3)PLUGINReflect on your use of digital marketing toolsОбсуждениеSelecting tools to help you achieve your objectivesЧтениеSelecting tools to help you achieve your objectives (Exercise 4)PLUGIN

Lesson 4. Sales

SalesЧтениеIntroduction to the sales processВидеоPlanning and analyzing sales using the Sales Funnel (Exercise 5)ЧтениеStrategic planning for your sales activitiesЧтение

Lesson 5. Customer engagement

Using analytics in your marketing and salesЧтениеUnderstanding the role of analytics packagesВидеоTypical features of an analytics platformЧтениеEvaluating your marketing and sales activitiesЧтениеEvaluating your marketing and sales activities (Exercise 6)PLUGINSelecting the right metrics for your growth opportunityЧтениеReviewing your Strategic Marketing and Sales Chart (Exercise 7)ЧтениеReflecting on the feedback from your teamОбсуждение

Lesson 6. Next steps

Recording your progressЧтениеEnd of course assessmentЗаданиеCongratulationsЧтениеProgressing to the next course in 10,000 WomenЧтение