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ABM - Account Based Marketing To Get The Biggest 5% Clients · LearnSpace
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ABM - Account Based Marketing To Get The Biggest 5% Clients

Курс от Alex Genadinik
Уровень не указан≈ 2.2 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Do you have a dream client? Are you wondering why the dream clients don't appear in reality? In this course, we'll turn that dream client into a real clients! We'll use two strategies to do that: inbound marketing and outbound marketing to only carefully chosen, ideal companies. INBOUND MARKETING We'll go over SEO and content-creation strategies that will get the right clients to discover your business, and come to you when they are ready to buy, so you have to do nearly no sales. OUTBOUND MARKETING AND SALES OUTREACH TO ONLY IDEAL COMPANIES Many entrepreneurs or people doing B2B sales focus on sales outreach. But sales outreach can be spammy and unwanted by your sales prospects. With ABM (Account Based Marketing), we focus on first identifying ideal companies to reach out to, and creating personalized pitches to them to make it feel natural CREATE OFFERINGS FOR WHALES If an ultra-wealthy company came to you, do you have enough things to sell to them in order to make your financial dreams come true? We'll also discuss how to create sales offerings, upsells, and bigger sales packages so when ideal clients come to you, they can spend to their maximum potential. Invest in your future! Enroll today!

Навыки, которые вы освоите

Account StrategyContent CreationSearch Engine OptimizationUpsellingKeyword ResearchProspecting and QualificationDemand GenerationSales ProcessPersonalized CampaignsSales StrategyLead GenerationContent MarketingB2B SalesMarketing Strategy and TechniquesSales Prospecting

Программа курса

4 модулей · 19 учебных материалов

01Introduction and welcome to this course on ABM (Account Based Marketing)2 материалов
Introduction and welcome to this course on ABM (Account Based Marketing)ВидеоDefinition of ABM (Account Based Marketing)Видео
02Inbound marketing to get the best leads that already want your products5 материалов
Definition of inbound marketing and types of contentВидеоTypes of inbound marketing and the challenge of competition

Учитесь у экспертов

Alex Genadinik

Преподаватель курса

ABM - Account Based Marketing To Get The Biggest 5% Clients
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Обучение на Coursera

≈ 2.2 ч

4 модулей

Язык: Английский

Часть программы вашего университета
Видео
What do your customers search? What content do they want? What to create?Видео
Creating the model of your whale customerВидео
Sales team and marketing team alignmentВидео
03Principles of SEO7 материалов
INTRODUCTION: When leads come in from SEO, this is how nice they areВидеоSEO section introduction for inbound marketing in Account Based MarketingВидеоUnderstanding search intent so you can capture the most lucrative trafficВидеоLong-tail vs. short-tail and profitable keywords for best SEO resultsВидеоIntroduction to SEO keyword research & starting to do keyword researchВидеоKeyword research example & getting you more comfortable exploring SEO keywordsВидеоSEO keyword mapping and tracking your full list of SEO keywordsВидео
04If you have to find leads for Account Based Marketing5 материалов
Outreach strategies to interact with potential contacts at companiesВидеоExample of a video pitch you would sendВидеоExamples of personalized pitches when selling design agency or SEO servicesВидеоSelling at conferences, and how to get into conferences for freeВидеоCourse testЗадание