Курс от CourseraThis course helps sales professionals recognize buyer communication styles and adapt their messaging to build trust, reduce friction, and move deals forward. Learners practice identifying common DISC-style communication patterns through observable buyer signals, then apply those insights by revising a real sales email for an Analytical buyer profile. Through short videos, applied readings, coach dialogues, hands-on activities, and assessments, learners develop practical communication skills they can use immediately in emails, meetings, and negotiations, ensuring buyers feel understood, confident, and ready to engage.
2 модулей · 11 учебных материалов
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