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Digital Marketing · LearnSpace
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Digital Marketing

Курс от Adobe
Начальный≈ 20.1 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course is your gateway to mastering digital marketing. You’ll learn how to define your audience, build digital campaigns, and measure performance using top marketing tools. Whether you’re pursuing a career in B2B digital marketing or looking to understand strategy, this hands-on experience with Adobe Express will equip you with actionable skills and a certificate to validate your expertise. What you’ll learn by the end of this course: Craft a winning digital marketing strategy: Learn how to build and execute a comprehensive digital marketing plan that aligns with business goals and drives measurable results. Design and optimize marketing funnels: Master the art of planning and executing marketing funnels that convert leads into loyal customers. Identify and engage your target audience: Learn how to define your ideal customer profile, segment your audience effectively, and craft compelling marketing messages that resonate with the right people. Create and automate content with Adobe tools: Discover how to streamline content creation and automate workflows using powerful, professional Adobe solutions.

Навыки, которые вы освоите

Marketing StrategiesContent MarketingConversion Funnel AnalysisPromotional StrategiesDigital MarketingDriving engagementAdobe ExpressPromotions and CampaignsMarketing EffectivenessMarketing PlanningLead GenerationProduct PromotionCustomer Relationship ManagementDigital Marketing CampaignsAdvertisingTarget MarketDiversity MarketingMarketing AutomationTarget AudienceMarketing Strategy and Techniques

Программа курса

4 модулей · 83 учебных материалов

01Digital marketing 101: Content and promotions22 материалов

Lesson 1: Marketing basics

IntroductionВидеоCourse outlineЧтениеCrafting a Data-Driven Campaign StrategyЧтениеWhat is marketing?Видео

Учитесь у экспертов

Adobe

Преподаватель курса

Digital Marketing
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Обучение откроется на Coursera
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Обучение на Coursera

≈ 20.1 ч

4 модулей

Язык: Английский

Субтитры: Арабский, Французский, Узбекский, Итальянский, Бразильский португальский, Корейский, Немецкий, Пушту, Гаитянский, Индонезийский, Испанский, Дари, Японский, Кхмерский, Казахский

Часть программы вашего университета
From Gutenberg to Zuckerberg: The history of marketingЧтение
The role of communications in marketingВидео
The power of words in marketingЧтение
Quiz: Marketing basicsЗадание

Lesson 2: What is content marketing

The power of content marketingВидеоLearn from the best: Content marketing examplesЧтениеContent and customers: Building connections that matterЧтениеCreating content for an eco-friendly brand using Adobe ExpressЗаданиеQuiz: What is content marketingЗадание

Lesson 3: What are promotions?

Understanding promotionsВидеоWhy promotions matterЧтениеCreate a promotional plan using Adobe ExpressЗаданиеCreate a social media post for your promotionЗаданиеKey takeawaysЧтениеQuiz: What are promotions?ЗаданиеQuiz: Foundations of digital marketingЗаданиеLearning Paths and CertificationsЧтениеJoin the Adobe CommunityЧтение
02Promotional frameworks18 материалов

Lesson 1: Promotional concepts and the 4 Ps

The 4 Ps of marketingВидеоUnlocking product successЧтениеPricing strategies that drive value and demandЧтениеPlace matters: Reaching your audience where they areЧтениеMastering promotion: Communicating for impactЧтениеCreate a campaign snapshot in Adobe ExpressЗаданиеQuiz: Promotional frameworksЗадание

Lesson 2: Understanding and applying the promotional mix

Introducing the promotional mixВидеоUnderstanding the promotional mixЧтениеThe 4 Ps and promotional mixЧтениеCollaborative marketingЧтениеQuiz: Understanding and applying the promotional mixЗадание

Lesson 3: The promotional mix and your brand

How the promotional mix shapes brand identityЧтениеBuilding a brand identityЧтениеIntroduction to the course brandЧтениеApplying the promotional mix to a brandЧтениеKey takeawaysЧтениеQuiz: Promotion strategies in marketingЗадание
03Engaging with your audience18 материалов

Customer relationship types

Customer relationship typesВидеоB2B marketing: Building trust and long-term valueЧтениеB2C marketing: Driving emotion and quick conversionsЧтениеC2C marketing: The power of communityЧтениеC2B marketing: Harnessing the consumer valueЧтениеPractice: How to describe your brand using Adobe ExpressЗаданиеQuiz: Engaging with your audienceЗадание

Understanding target audiences

Understanding your audienceВидеоCreating effective buyer personasЧтениеExercising cultural sensitivity and good judgement in marketingЧтениеPractice: How to develop a buyer persona with AI using Adobe ExpressЗаданиеQuiz: Understanding target audiencesЗадание

Audience insights in action

What insights can you get from your audienceЧтениеPutting audience insights to workЧтениеAudience segmentation in action - Nike and other brandsЧтениеKeeping up with the trends and finding your customersЧтениеKey takeawaysЧтениеQuiz: Marketing to different audiencesЗадание
04The marketing funnel25 материалов

The marketing funnel

The marketing funnelВидеоCapturing attention: The awareness stageЧтениеReading engaging potential customers: The interest stageЧтениеBuilding trust: The consideration stageЧтениеEncouraging action: The intent stageЧтениеSealing the deal: The purchase stageЧтениеLoyalty and advocacy: Wrapping the marketing funnelЧтениеEmotional ROI: Building trust and loyalty through contentЧтениеUnderstanding the post purchase funnelЧтениеCreate a funnel snapshot with emotional ROIЗадание

Customer journey mapping and conversion rate and funnel optimization

Leveraging generative AI funnel for optimizationВидеоCommon pitfalls and solutions in making funnelsЧтениеWhat is customer journey mapping?ВидеоThe difference between customer journey maps and the marketing funnelЧтениеCreate a simple customer journey map in Adobe ExpressЗаданиеCRO in actionВидео

Wrap up

Final stretchЧтениеFinal project ЧтениеFinal project exemplarЧтениеTurn your final project into a creative portfolio with BehanceЧтениеYou did it — now share the loveЧтениеConclusionВидео
Tools and techniques for tracking funnel performanceВидео
Key takeawaysЧтение
Quiz: Marketing funnels and optimizationЗадание