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Advanced Content Creation and Marketing Design in Canva · LearnSpace
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Advanced Content Creation and Marketing Design in Canva

Курс от Board Infinity
Продвинутый≈ 19.5 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Modern marketing demands more than attractive visuals, it requires scalable systems, data-informed creativity, and fast execution across platforms. Advanced Content Creation and Marketing Design in Canva equips you to design high-impact campaigns using AI, automation, motion, and collaborative workflows. You’ll start by learning how to use AI strategically, generating campaign ideas, testing CTAs, and refining messaging while maintaining brand integrity and business alignment. You’ll then build modular layout systems for multi-format campaigns, mastering visual hierarchy, carousel storytelling, and persuasion-focused design. As the course progresses, you’ll create animated and short-form video content optimized for attention and clarity. You’ll also learn how real creative teams operate, managing feedback, version control, approvals, and performance-driven iteration. Finally, you’ll scale production using automation, bulk design, personalization, scheduling, and analytics. You’ll deliver platform-ready assets, interpret engagement signals, and optimize creative output using AI-assisted insights without sacrificing quality or originality. By the end of this course, you will: *Plan and design AI-assisted marketing campaigns aligned with platforms and goals *Create scalable, multi-format campaign systems including motion and video *Automate and personalize content using Bulk Create and data-driven workflows *Publish, analyse, and iterate marketing designs based on performance signals Disclaimer: This course is an independent educational resource developed by Board Infinity and is not affiliated with, endorsed by, sponsored by, or officially associated with Canva Pty Ltd. This course is not an official preparation material of Canva Pty Ltd. All trademarks, service marks, and company names mentioned are the property of their respective owners and are used for identification purposes only.

Навыки, которые вы освоите

Content CreationMarketing DesignVersion ControlPersonalized CampaignsContent OptimizationAI EnablementContent Performance AnalysisMotion GraphicsCampaign PlanningContent SchedulingCampaign ManagementCollaborative SoftwareAI PersonalizationA/B TestingSocial Media ContentDigital PublishingSocial Media CampaignsMarketing AutomationCanva (Software)Data-Driven Marketing

Программа курса

6 модулей · 90 учебных материалов

01AI-Driven Marketing Strategy & Content Planning16 материалов

Using AI to Generate Campaign Ideas

Introduction to the CourseВидеоPrompting frameworks for campaign ideationВидеоUsing AI for trend, audience & competitor inspirationВидеоFrom raw AI ideas to campaign conceptsВидео

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Board Infinity

Instructor

Advanced Content Creation and Marketing Design in Canva
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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 19.5 ч

6 модулей

Язык: Английский

Субтитры: Дари, Пушту

Часть программы вашего университета
Using AI to Generate Campaign IdeasЗадание

AI-Assisted CTA & Messaging Tests

Generating multiple CTA and headline variants with AIВидеоSimulating A/B testing scenarios using AIВидеоAdapting AI-generated messaging for platforms & formatsВидеоAI-Assisted CTA & Messaging TestsЗадание

Human Review & Strategic Alignment

Evaluating AI output for brand, ethics & accuracyВидеоAligning AI-generated content with business goals & KPIsВидеоFinal human refinement & approval workflowsВидеоFrom Prompt to Pitch: Turning AI Ideas into Campaign StrategyDIALOGUEHuman Review & Strategic AlignmentЗаданиеAI-Driven Marketing Strategy & Content PlanningЗаданиеQuick Course Check-InPLUGIN
02Advanced Layout Systems for Marketing Content15 материалов

Modular Components & Design Systems in Canva

Component-Based Layout ThinkingВидеоReusable Sections & Spacing RulesВидеоMaintaining System IntegrityВидеоModular Components & Design Systems in CanvaЗадание

High-Converting Visual Layouts

Benefit-Led Visual HierarchyВидеоCTA Emphasis & ContrastВидеоEditing for ScannabilityВидеоHigh-Converting Visual LayoutsЗадание

Carousels & Multi-Page Storytelling

Narrative SequencingВидеоPacing Across SlidesВидеоConsistency with VariationВидеоImproving Persuasion Without Visual ClutterDIALOGUEAI-Powered Campaign Concept SprintЛабораторнаяCarousels & Multi-Page StorytellingЗадание
03Animation & Short-Form Video Creation15 материалов

Motion Fundamentals—Timing, Transitions & Emphasis

Why Do Some Short Videos Stop the Scroll—and Others Don’t?ОбсуждениеMotion Hierarchy & AttentionВидеоTiming, Easing & TransitionsВидеоAvoiding Over-AnimationВидеоMotion Fundamentals—Timing, Transitions & EmphasisЗадание

Creating Short-Form Video Layouts

Vertical Video Frames & Safe ZonesВидеоHook–Value–CTA StructureВидеоText & Motion BalanceВидеоCreating Short-Form Video LayoutsЗадание

Exporting Motion Content for Platforms

Platform-Specific Export SettingsВидеоFile Size vs Quality TradeoffsВидеоPost-Export QA ChecksВидеоFixing Unreadable or Chaotic Motion DesignsDIALOGUEExporting Motion Content for PlatformsЗаданиеAnimation & Short-Form Video CreationЗадание
04Collaboration, Review Cycles & Campaign Delivery15 материалов

Team Workflows—Sharing, Permissions & Feedback

Sharing & Access ControlВидеоCommenting & Feedback LoopsВидеоManaging Stakeholder InputВидеоTeam Workflows—Sharing, Permissions & FeedbackЗадание

Version Control & Quality Assurance

Naming & Versioning SystemsВидеоQA Checklists for Campaign AssetsВидеоPre-Delivery Review ProcessВидеоVersion Control & Quality AssuranceЗадание

Delivering Campaign Assets & Iterating from Results

Packaging & Final DeliveryВидеоReading Engagement SignalsВидеоIteration Based on PerformanceВидеоImproving Underperforming Campaign Visuals in a Team SettingDIALOGUEStrategic Campaign Ideation LabЛабораторнаяDelivering Campaign Assets & Iterating from ResultsЗадание
05Automation, Bulk Design & Data-Driven Content14 материалов

Bulk Create & Design Automation

Bulk Create fundamentalsВидеоUsing CSV / Sheets with CanvaВидеоQA checks for bulk outputsВидеоBulk Create & Design AutomationЗадание

Canva Sheets & Data Visualization

Canva Sheets overviewВидеоCharts & live data linkingВидеоTurning data into presentationsВидеоCanva Sheets & Data VisualizationЗадание

Dynamic & Personalized Campaign Assets

Personalized visualsВидеоRegion / language variantsВидеоHigh-volume delivery systemsВидеоDesigning at Scale Without Losing Brand IntegrityDIALOGUEDynamic & Personalized Campaign AssetsЗаданиеAutomation, Bulk Design & Data-Driven ContentЗадание
06Publishing, Scheduling & Performance Optimization15 материалов

Canva Content Planner & Scheduling

Connecting social accountsВидеоScheduling posts from CanvaВидеоTeam approvals & workflowsВидеоCanva Content Planner & SchedulingЗадание

Canva Websites, Docs & Whiteboards

Canva Docs → Design flowВидеоOne-page websites in CanvaВидеоWhiteboards for ideation & planningВидеоCanva Websites, Docs & WhiteboardsЗадание

Analytics, Performance Signals & Iteration

Reading engagement metricsВидеоIterating designs with AI suggestionsВидеоPerformance-based design decisionsВидеоScaling Content Without Losing QualityDIALOGUEAnalytics, Performance Signals & IterationЗаданиеPublishing, Scheduling & Performance OptimizationЗадание
Advanced Layout Systems for Marketing ContentЗадание
Collaboration, Review Cycles & Campaign DeliveryЗадание
Course Closure - Gratitude !Видео