courseraБизнес

Advanced Email Marketing Techniques

Курс от Coursera

Начальный≈ 10.8 чАнглийский

О курсе

Take your email marketing skills to the next level with advanced techniques in automation, testing, compliance, and CRM integration. This course builds on foundational knowledge to prepare you for the complexities of managing professional-grade email programs at scale. You will learn how to set up and assess automated response workflows in MailChimp, plan and execute advanced A/B tests across subject lines, content, and send times, and ensure full GDPR compliance through structured audits and regulatory best practices. You will also explore how to sync and manage CRM contact data across Gmail and MailChimp, enabling seamless audience management and more targeted campaign delivery. By the end of this course, you will have the automation, compliance, and CRM integration skills needed to manage sophisticated email marketing programs, reinforced by a hands-on course project in which you will design and assess a complete marketing automation workflow.

Программа курса

11 модулей · 70 учебных материалов

01Audience-Specific Email Copywriting6 материалов

Why Segment-Specific Copy Outperforms Generic ContentВидео Tailoring Copy for Different Audience SegmentsВидео Audience Analysis for Email CopywritersЧтение Creating Segment-Specific Email CopyВидео

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Professionals from the Industry

Преподаватель курса