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Advanced Engagement, Content, and Conversion Strategies · LearnSpace
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Advanced Engagement, Content, and Conversion Strategies

Курс от LearnQuest
Начальный≈ 5 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Enhance your sales toolbox with advanced digital engagement, content creation, and conversion optimization techniques. This course empowers you to become a thought leader, leverage storytelling and multimedia, and master influencer and group-based selling. Learners will practice applying analytics for real-time improvement and conversion tracking. Modules highlight trending and emerging sales tactics, AI-driven engagement, and culturally nuanced approaches designed for diverse and dynamic sales markets.

Навыки, которые вы освоите

Driving engagementSales PipelinesSocial Media AnalyticsStorytellingConversion Funnel AnalysisContent CreationCustomer EngagementSelling TechniquesSales StrategyCompliance ManagementData-Driven Decision-MakingSalesSocial Media CampaignsSocial Media MarketingData-Driven MarketingContent Performance AnalysisContent StrategyCampaign ManagementSocial Media ContentCustomer Analysis

Программа курса

3 модулей · 43 учебных материалов

01High-Performing Social Content Creation15 материалов

Let's Get Started

Welcome to Advanced Engagement, Content, and Conversion StrategiesВидеоHigh-Performing Social Content CreationВидеоFrom Engagement to Conversion: Level-Setting Your Social Selling StrategyDIALOGUE

Storytelling and Content Personalization

Creating cross-channel stories tailored to diverse buyer personas.

Учитесь у экспертов

LearnQuest Network

Преподаватель курса

Advanced Engagement, Content, and Conversion Strategies
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 5 ч

3 модулей

Язык: Английский

Субтитры: Дари, Пушту

Часть программы вашего университета
Видео
Action Story: Engagement Is High, But No One Is RespondingЧтение
Leveraging local festivals, trends, and experiences for contextual engagement.Видео
A/B testing visual versus text content for higher conversion rates.Видео
Coursera generated quizЗадание

Video and Live Selling Formats

Crafting persuasive video pitches and explainer segments for digital buyers.ВидеоMastering livestream selling and Instagram/Facebook shoppable features.ВидеоIntegrating conversational selling techniques in live Q&A sessions.ВидеоSelling on Camera: Turning Video into ConversationDIALOGUE

Put it in Action: High-Performing Social Content Creation

From Performing to OptimizingВидеоDigital Sales Content CoachDIALOGUECoursera generated quizЗадание
02Data-Driven Pipeline and Conversion Optimization14 материалов

Let's Get Started

Data-Driven Pipeline and Conversion OptimizationВидео

Analytics for Social Selling

Interpreting campaign metrics for Indian, U.S., and Hispanic market segments.ВидеоAction Story: The Pipeline Looks Busy, but Nothing Is ClosingЧтениеAutomating reporting to identify underperforming touchpoints.ВидеоApplying attribution models to optimize future pipeline activity.ВидеоCoursera generated quizЗадание

Conversion Strategies and CTA Design

Designing psychologically persuasive CTAs for digital buyers.ВидеоAction Story: Plenty of Leads, Almost No ConversionsЧтениеSegmenting offers and campaigns for micro-audiences.ВидеоOptimizing landing pages and DMs for immediate lead-to-close improvement.ВидеоTurning Interest into ActionDIALOGUE

Put it in Action: Data-Driven Pipeline and Conversion Optimization

Expert Insights: SalesВидеоRevenue Analytics CoachDIALOGUEData-Driven Pipeline and Conversion OptimizationЗадание
03Influencer, Group, and Community Selling14 материалов

Let's Get Started

Influencer, Group, and Community SellingВидео

Building Influencer Partnerships

Sourcing and qualifying influencers for regional and vertical markets.ВидеоAction Story: Big Reach, Little TrustЧтениеCo-creating campaign assets for mutual value and reach.ВидеоManaging compliance and disclosure in multi-market collaborations.ВидеоBuilding Influencer PartnershipsЗадание

Managing Group and Community Commerce

Setting up and leading targeted groups for B2B/B2C sales.ВидеоAction Story: The Community Is Growing, but Sales Aren’tЧтениеDesigning group commerce offers for festive/seasonal events in India and the U.S.ВидеоMeasuring and scaling referral-driven growth in online communities.ВидеоFrom Community to CommerceDIALOGUE

Put it in Action: Influencer, Group, and Community Selling

From Engagement to Sales GrowthВидеоCommunity Growth StrategistDIALOGUEInfluencer, Group, and Community SellingЗадание