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Advanced Lead Qualification and Pipeline Management · LearnSpace
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Advanced Lead Qualification and Pipeline Management

Курс от LearnQuest
Начальный≈ 5 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Accelerate your ability to qualify, nurture, and progress high-quality leads through sophisticated, regionally adaptive pipeline management. Deep-dive into best-in-class methods for identifying buyer intent, leveraging data analytics, and orchestrating multi-threaded sales approaches relevant to B2B and B2C. Unpack negotiation nuances, solve for long sales cycles, and use behavioral analytics and microlearning to ensure your team is always ahead of changing market and buyer trends.

Навыки, которые вы освоите

Sales PipelinesProspecting and QualificationCustomer Relationship Management (CRM) SoftwareClosing (Sales)NegotiationCustomer AnalysisEnterprise SalesSales ProcessMarketing AnalyticsAccount StrategyPrice NegotiationSalesAccount ManagementLead GenerationSales TrainingSales ProspectingSales StrategySelling TechniquesSales ManagementSales Enablement

Программа курса

3 модулей · 44 учебных материалов

01Lead Qualification & Intent Analytics16 материалов

Let's Get Started

Welcome to Advanced Lead Qualification and Pipeline ManagementВидеоLead Qualification & Intent AnalyticsВидеоLevel-Set with the CoachDIALOGUE

Data-Driven Lead Scoring

Implement AI-Enabled Lead Scoring to Prioritize Pipeline ActionsВидео

Учитесь у экспертов

LearnQuest Network

Преподаватель курса

Advanced Lead Qualification and Pipeline Management
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 5 ч

3 модулей

Язык: Английский

Часть программы вашего университета
Action Story: Saving a Crowded Pipeline Before the Quarter SlipsЧтение
Evaluate Buyer Intent Signals from Digital Engagement MetricsВидео
Customize Scoring Criteria for Regional Business Conditions and IndustriesВидео
Data-Driven Lead ScoringЗадание

Qualifying Complex Buying Groups

Engage Multiple Decision-Makers with Multi-Threaded SellingВидеоNavigate Gatekeepers and Buying Committees in Distributed OrganizationsВидеоMap and Track Buying Journeys for Mid- to Enterprise-Level DealsВидеоQualifying Complex Buying GroupsЗаданиеBeyond the Single Decision-MakerDIALOGUE

Put it in Action: Lead Qualification & Intent Analytics

Coursera Coach: Revenue Operations AdvisorDIALOGUELead Qualification & Intent AnalyticsЗаданиеFrom Analysis to ProgressionВидео
02Pipeline Prioritization and Progression14 материалов

Let's Get Started

Pipeline Prioritization and Progression-IntroductionВидео

Pipeline Health and Momentum

Diagnose Pipeline Bottlenecks with Sales Metrics and Reporting ToolsВидеоAction Story: Unclogging a Pipeline That Looked Busy but Wasn’t MovingЧтениеPrioritize Deals Based on Win Probability, Deal Size, and UrgencyВидеоCreate and Execute High-Impact Follow-Up Sequences for Stalled OpportunitiesВидеоExpert Insights: Scaling Results and Continuous DevelopmentВидео

Stakeholder Alignment and Internal Collaboration

Harmonize Sales, Marketing, and Product Teams for Prospect Journey AlignmentВидеоUtilize Sales Enablement Content to Address Objections Across RegionsВидеоConduct Effective Pipeline Review Meetings Using Data VisualizationsВидеоExpert Insights: SalesВидеоWhen the Pipeline Becomes a Team SportDIALOGUE

Put it in Action: Pipeline Prioritization and Progression

Expert Insights: Core Sales Operations and PerformanceВидеоCoursera Coach: Pipeline Performance LeadDIALOGUEPipeline Prioritization and ProgressionЗадание
03Negotiation, Closing, and Account Transition14 материалов

Let's Get Started

Negotiation, Closing, and Account TransitionВидео

Negotiating in Multi-Cultural and Price-Sensitive Markets

Apply Adaptive Negotiation Strategies in High-Bargain Regions (India, Latin US)ВидеоAction Story: Holding the Deal Together When Price Becomes the BattlefieldЧтениеStructure Value-Focused Proposals for Budget-Constrained BuyersВидеоBuild Confidence and Resilience in Challenging Close ScenariosВидеоNegotiating in Multi-Cultural and Price-Sensitive MarketsЗадание

Closing and Onboarding for Retention

Execute Handover and Onboarding Processes to Ensure Early Customer SuccessВидеоAction Story: Preventing a Closed Deal from Becoming a Churn RiskЧтениеDesign Referral and Loyalty Programs Rooted in Trust-Based RelationshipsВидеоMonitor Post-Sale Satisfaction for Retention and Upsell PotentialВидеоWhat Happens After Closed-WonDIALOGUE

Put it in Action: Negotiation, Closing, and Account Transition

Coursera Coach: Deal Strategy and Customer Success AdvisorDIALOGUENegotiation, Closing, and Account TransitionЗаданиеEnd of CourseВидео