Advanced Strategies in Persuasion

О курсе

Finalize your mastery of strategic communication in this applied course from Arizona State University, designed to tackle the most complex challenges in academic and professional discourse. This course focuses on the critical skills of recognizing bias and making accurate logical inferences. You will learn why identifying bias is essential for success in professional settings and how to avoid it in your own writing. The curriculum introduces "Hedging," a sophisticated technique used in academic and professional communication to describe the certainty of claims appropriately. You will also conduct a comprehensive review of Aristotle’s Triangle to see how logic, credibility, and emotion work together in high-level arguments. The course concludes with a final reflection and assessment, allowing you to demonstrate your ability to handle complex data and dissenting viewpoints with poise. By the end of this course, you will possess a professional-level toolkit for persuading audiences, addressing counterarguments, and participating confidently in global academic and professional conversations.

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John Deal, Director ASU Global Launch

Преподаватель курса