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Advanced Techniques for Strategic Account Management · LearnSpace
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Advanced Techniques for Strategic Account Management

Курс от LearnQuest
Средний≈ 4.9 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Elevate your expertise as a trusted advisor and strategic partner through advanced account management practices driving sustainable growth. This course guides you through mapping account power structures, identifying opportunities for expansion, and mitigating risks with proactive, tech-enabled strategies. You'll learn to master cross-sell and upsell, manage sentiment, resolve conflict, and align internal and external resources—even in highly competitive or regulated markets. Modules draw from the latest research and real-world scenarios in India, the USA, and globally, accelerating your transition into high-value, long-term account management roles.

Навыки, которые вы освоите

UpsellingRelationship ManagementCross SellingVirtual TeamsCross-Functional Team LeadershipAccount ManagementStakeholder ManagementCross-Functional CollaborationVendor ManagementConsultative ApproachesConsultative SellingAccount StrategyDrive EngagementSales StrategyDriving engagementSales ManagementMarket IntelligenceB2B SalesCustomer Relationship ManagementBusiness Relationship Management

Программа курса

3 модулей · 43 учебных материалов

01Relationship Intelligence and Account Mapping16 материалов

Relationship Intelligence and Account Mapping - Introduction

Strategic Account ManagementВидеоRelationship Intelligence and Account Mapping - IntroductionВидеоLevel-Set with the CoachDIALOGUE

Mapping and Leveraging Account Power Structures

Map Stakeholder InfluenceВидео

Учитесь у экспертов

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Преподаватель курса

Advanced Techniques for Strategic Account Management
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Обучение на Coursera

≈ 4.9 ч

3 модулей

Язык: Английский

Часть программы вашего университета
Action Story: Hidden Stakeholders Derailing a Critical DealЧтение
Uncover Hidden Decision-MakersВидео
AI for Internal Political InsightВидео
Mapping and Leveraging Account Power StructuresЗадание

Monitoring and Influencing Account Sentiment

AI Sentiment for Churn PredictionВидеоAction Story: A Silent Shift in Client SentimentЧтениеStructured Feedback LoopsВидеоAdjust Strategies ProactivelyВидеоReading the SignalsDIALOGUE

Put it in Action: Relationship Intelligence and Account Mapping

Senior Client Operations ManagerDIALOGUE Relationship Intelligence and Account MappingЗаданиеFrom Account Mapping to Value ExpansionВидео
02Value Expansion—Cross-Selling, Upselling, and Renewal13 материалов

Value Expansion—Cross-Selling, Upselling, and Renewal - Introduction

Value Expansion—Cross-Selling, Upselling, and Renewal - IntroductionВидео

Opportunity Identification and Custom Solutions

Frameworks for Assessing Product FitВидеоPersonalized Renewal Offers with AnalyticsВидеоPrioritize White Space OpportunitiesВидеоOpportunity Identification and Custom SolutionsЗадание

Driving Competitive Account Growth

Defend Accounts with Competitive InsightsВидеоAction Story: A Competitor Slips In Through the Side DoorЧтениеWin-Win Negotiation StrategyВидеоAddress Buyer Budget ConstraintsВидеоStaying Ahead of the CompetitionDIALOGUE

Put it in Action: Value Expansion—Cross-Selling, Upselling, and Renewal

Expert Insights: Why Procurement Is the Real Deal CloserВидеоDirector of OperationsDIALOGUE Value Expansion—Cross-Selling, Upselling, and RenewalЗадание
03Cross-Functional and Virtual Account Leadership14 материалов

Cross-Functional and Virtual Account Leadership - Introduction

Cross-Functional and Virtual Account Leadership - IntroductionВидео

Leading Account Teams for Maximum Impact

Orchestrate Cross-Functional CollaborationВидеоRole Clarity for Distributed TeamsВидеоUnlock Value with Peer LearningВидео Leading Account Teams for Maximum ImpactЗадание

Virtual and Hybrid Account Management

Lead Outcome-Focused Virtual MeetingsВидеоAction Story: A High-Stakes Hybrid Meeting on the Verge of Falling ApartЧтениеUse Digital Engagement Platforms to Deliver High-Touch ServiceВидеоManage Geographically Dispersed AccountsВидеоLeading the Hybrid RoomDIALOGUE

Put it in Action: Cross-Functional and Virtual Account Leadership

Expert Insights: Structure and Accountability Drive Sales Team PerformanceВидеоGlobal Program LeadDIALOGUECross-Functional and Virtual Account LeadershipЗаданиеReady for Sustainable GrowthВидео