К содержимому
learnspaceYOUR NEXT CHAPTER
ПРОСТРАНСТВО ОБУЧЕНИЯ
ГлавнаяКаталог курсовМоё обучениеCoursera

Знания без границ

Учитесь у лучших университетов и компаний мира.

Открыть Coursera
Интеграция
Пространство университета
Моё пространствоСтраница курса
↵
ЯЛичный кабинетСтудент
© 2026 LearnSpaceКаждый день — возможность узнать больше.Помощь
Advertising with Meta · LearnSpace
Назад в каталог
courseraБизнес

Advertising with Meta

Курс от Meta
Начальный≈ 15.9 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio. By the end of this course, you will be able to: • Structure campaigns in Meta Ads Manager • Identify the major components and elements of an ad in Meta Ads Manager • Build an ad that aligns with your marketing objectives and target it to your intended audience • Set a budget, placement, and schedule for your ads in Meta Ads Manager • Edit and troubleshoot your ads in Meta Ads Manager This course is intended for people who want to learn how to use Meta Ads Manager to create, manage and optimize campaigns on Facebook and Instagram. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps. Ideally, learners have already completed the four previous courses in this program.

Навыки, которые вы освоите

Advertising CampaignsMeta Ads ManagerBudget ManagementTarget AudienceSocial MediaAdvertisingBudgetingFacebookCampaign PlanningSocial Media ManagementSocial Media MarketingOnline AdvertisingMarketing BudgetsCampaign ManagementDigital AdvertisingPaid mediaPerformance marketingSocial Media CampaignsMedia PlanningPerformance Analysis

Программа курса

5 модулей · 86 учебных материалов

01First Steps in Ads Manager27 материалов

Course Introductory Materials

Introduction to the Meta Social Media Marketing Professional CertificateВидеоMeta Blueprint AccountЧтениеAdvertising with Meta Ads Manager OverviewВидеоIntroduction to Daniel KobВидео

Учитесь у экспертов

Daniel Kob

Marketing Leader & Entrepreneur

Advertising with Meta
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 15.9 ч

5 модулей

Язык: Английский

Субтитры: Арабский, Французский, Бенгальский, Китайский (Китай), Греческий, Бразильский португальский, Вьетнамский, Немецкий, Пушту, Урду, Русский, Гаитянский, Тайский, Индонезийский, Азербайджанский, Испанский, Дари, Хинди, Венгерский

Часть программы вашего университета
Learner SurveyPLUGIN
Careers in Digital MarketingВидео
Advertising with Meta Course SyllabusЧтение
Join the Meta Social Media Marketing Community!Чтение
Review Your Community KnowledgeЗадание
How to Be Successful in This CourseЧтение
Professional Certificate Job Search Resources OverviewЧтение
User Interface Note: Professional Certificate ContentЧтение
Community GuidelinesЧтение
Important MessageВидео

Introduction to Ads Manager

First Steps in Meta Ads Manager Overview ВидеоMeta Advertising ToolsВидеоAd PlacementsВидеоThe Meta Ad AuctionВидеоGlossary of TermsЧтениеIntroduction to Ads Manager Practice QuizЗаданиеLearn More: Meta Summary Resource for Getting Started with Ads ManagerЧтениеMaking Smart Bids: Understanding the Facebook Ad AuctionDIALOGUE

Understanding Campaign Structure and First Steps in Ads Manager

Campaign StructureВидеоSet Up Your Ad AccountВидеоHow to Navigate Ads ManagerВидеоFirst Steps in Meta Ads Manager ConclusionВидеоFirst Steps in Meta Ads Manager QuizЗадание
02Determine Your Campaign Objective and Budget14 материалов

Find the Campaign Objective that Matches Your Business Goal

Determine Your Campaign Objective and Budget OverviewВидеоSet a Campaign ObjectiveВидеоOverview of Available Campaign ObjectivesЧтениеExamples of Campaigns in Ads Manager ВидеоDetermine Whether You Fall into a Special Advertising CategoryЧтениеFind the Campaign Objective that Matches Your Business Goal Practice QuizЗаданиеLearn More: Meta Blueprint: Importance of Campaign ObjectivesЧтение

Set Your Campaign Budget

Determine Your Campaign BudgetВидеоSet a Budget in Ads ManagerВидеоCampaign Bid StrategiesВидеоCampaign Bid Strategy GuideЧтениеA/B TestingЧтениеDetermine Your Campaign Objective and Budget ConclusionВидео
03Select Your Audience, Platforms and Schedule19 материалов

Creating an Audience in Ads Manager

Select Your Audience, Placements and Schedule OverviewВидеоIntroduction to Audiences in Ads ManagerВидеоThe 3 Types of AudienceВидеоCore AudiencesВидеоTargeting Options for Core AudiencesЧтениеIntroduction to Meta PixelВидеоCustom AudiencesВидеоLookalike AudiencesВидеоCreating an Audience in Ads Manager Practice QuizЗаданиеLearn More: Meta Blueprint: Create Audiences in Meta Ads ManagerЧтениеAlign your marketing goals and campaign objectivesDIALOGUE

Choose the Placements and Schedule for Your Ad in Ads Manager

Choose Ad Placements in Ads ManagerВидеоOverview of Available Ad PlacementsЧтениеOptimization and Spending ControlsВидеоSchedule Your Ad SetВидеоEstimate Your Audience ReachВидеоSelect Your Audience, Placements and Schedule ConclusionВидео
04Create Your Ads and Evaluate Your Campaign Results15 материалов

How to Create Your Ads in Ads Manager

Create Your Ads and Evaluate Your Campaign Results OverviewВидеоAd FormatsВидеоOverview of Available Ad FormatsЧтениеCreate Your Ads in Ads ManagerВидеоAdhering to Policies in Ads Manager ЧтениеFollow the Rules: Applying Facebook’s Ad PoliciesDIALOGUEEdit and Troubleshoot Your CampaignВидеоHow to Create Your Ads in Ads Manager Practice QuizЗадание

Monitor and Understand Your Campaign Results

Understand Your Campaign PerformanceВидеоAnalyze Your Campaign ResultsВидеоHow the Campaign Objective Determines Your Key MetricsВидеоGuide: Analyzing Your Campaign ResultsЧтениеCreate Your Ads and Evaluate Your Campaign Results QuizЗаданиеCreate Your Ads and Evaluate Your Campaign Results ConclusionВидео
05Build Your Own Campaign in Ads Manager11 материалов

Full Rundown

Build a Full Campaign in Facebook Ads Manager OverviewВидеоCampaign Brief for Ads Manager ReviewВидеоCampaign Creation in Ads Manager Walk ThroughВидеоProject Overview: Build A Campaign in Facebook Ads ManagerВидеоAds Manager Simulation - Expand to Full ScreenPLUGINAdvertising with Meta QuizЗадание

Career Information

Interviewing & Job Search Planning ЧтениеCongratulations!ВидеоWhat's Next?ВидеоWhat's Next? ЧтениеShare Your Thoughts!Обсуждение
Determine Your Campaign Objective and Budget QuizЗадание
Control the Climb: Optimize and Manage Ad Spend for TrailNestDIALOGUE
Select Your Audience, Placements and Schedule QuizЗадание
Study App: Prepare for the Meta Digital Marketing Associate Certification ExamЧтение