AI Agents 101: Tools for Marketing & Business

О курсе

AI agents are no longer just a buzzword — they’re changing how top marketing teams work. From content creation to customer support, marketers who know how to build and deploy AI agents are scaling faster, executing smarter, and unlocking new levels of personalization and productivity. This course teaches you how to build practical, high-impact AI agents using platforms like ChatGPT/MyGPTs, Gemini, and ElevenLabs’ Conversational AI. You’ll learn how to turn static automation into agentic workflows that think, adapt, and act with purpose — giving your team superpowers across content, analytics, customer engagement, and campaign execution. Whether you're a marketer, strategist, business owner, or freelancer, this hands-on course gives you the skills to turn AI tools into strategic teammates — not just helpers. No previous experience with AI tools is needed — just curiosity and a drive to work smarter. To get the most out of this course, we recommend having an active paid account for ChatGPT. This course is perfect for: Marketers ready to integrate AI into real workflows Team leads and strategists exploring agent-driven automation Business owners looking to boost output and lower content costs Creators and freelancers aiming to scale smart, not just hard Anyone curious about the future of AI in marketing — and how to lead it You’ll learn how to: Build and customize agents in ChatGPT and Gemini for daily marketing tasks Use prompt engineering to shape agent behavior, tone, and output quality Deploy voice-based agents with ElevenLabs for customer support and engagement Design multi-step workflows that automate strategy, creation, and feedback loops Apply real-world use cases: social media content generators, formula helpers, note summarizers, and more Set ethical boundaries and guardrails to ensure safe, responsible AI deployment Understand the future of agentic marketing — and how to stay ahead By the end of this course, you’ll be able to: Build AI agents that fit into your existing marketing stack Launch tools that reduce time spent on repetitive tasks Scale content, research, and customer service with less effort Develop better prompts and agent instructions for consistent results Think strategically about AI ethics, risks, and performance monitoring Lead your team or business into the next era of AI-powered marketing AI won’t replace marketers — but marketers who use AI agents effectively will outperform those who don’t. Ready to launch your first agent? Enroll now and take the lead in the future of marketing.

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Anton Voroniuk

CEO, SkillsBooster Academy | Google Academy Trainer | Generative AI Leader