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Курс от Coursera
courseraБизнес
AI & CRM Insight
Курс от CourseraО курсе
Learn how artificial intelligence and CRM systems can support smarter decision-making and more efficient sales workflows. In this course, you’ll explore how sales professionals use CRM platforms to manage leads, track opportunities, and monitor pipeline performance. You’ll also learn how AI tools can assist with communication, data analysis, and sales preparation. The course introduces practical workflows that help sales teams organize customer information, track engagement, and identify opportunities more effectively. Through real-world examples, you’ll learn how CRM insights and AI-supported tools can improve productivity, support better client interactions, and help sales professionals prioritize the right opportunities. What makes this course unique is its focus on combining traditional CRM practices with emerging AI tools used in modern sales environments. Instead of focusing only on technology concepts, the course emphasizes how sales professionals apply these tools in daily workflows to improve communication, streamline processes, and make informed sales decisions
Навыки, которые вы освоите
Customer Relationship ManagementProspecting and QualificationCustomer Relationship Management (CRM) SoftwareEmail MarketingB2B SalesClosing (Sales)Data EntrySales StrategyInside SalesLead GenerationEmail AutomationSales PipelinesSalesContent Performance AnalysisSales DevelopmentSales OperationsSales ProcessDecision IntelligenceSales EnablementSales Management
Программа курса
11 модулей · 64 учебных материалов
01 Develop Lead Tracking: Understanding the CRM Lead Lifecycle4 материалов
Учитесь у экспертов
Professionals from the Industry
Преподаватель курса