courseraБизнес

AI for Brand Visibility

Курс от Coursera

Начальный≈ 2.8 чАнглийский

О курсе

This course teaches learners how to use generative AI to create brand-consistent, SEO-ready marketing visuals that boost visibility across digital platforms. By focusing on the AI inference pipeline, prompt engineering, and accessibility best practices, participants will learn to generate on-brand images, write SEO-optimized alt text, and publish assets that meet professional marketing standards. Through hands-on labs, interactive discussions, and a final project, learners will combine AI-assisted creation with human judgment to produce visuals that are impactful, inclusive, and campaign-ready. By the end of the course, participants will be able to confidently design and deploy AI-powered marketing content that enhances brand recognition, discoverability, and audience engagement.

Навыки, которые вы освоите

Branding Prompt Engineering Generative AI Agents AI Workflows Marketing Collateral Generative AI Marketing Materials Web Content Accessibility Guidelines Content Optimization Campaign Planning Search Engine Optimization Brand Awareness Marketing Design Large Language Modeling Marketing

Программа курса

1 модулей · 15 учебных материалов

01AI for Brand Visibility15 материалов

From Prompt to Output — Making Sense of the AI Pipeline

AI for Brand VisibilityВидео From Idea to Image: How AI Brings Your Brand to LifeDIALOGUE How Generative AI Works — A Marketer’s View of the Inference PipelineВидео The 2025 Guide to Prompt EngineeringЧтение

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