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AI for Business Leaders · LearnSpace
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AI for Business Leaders

Курс от University of Maryland, College Park
Средний≈ 16 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

The Maryland Smith AI for Business Leaders course is designed for business leaders who seek to leverage predictive AI and machine learning to improve their business. The goal is to help you build a deeper appreciation for the possibilities of these exciting new technologies while recognizing their limitations and potential pitfalls. We will walk you through a series of domain driven applications. We will leverage the expertise and research prowess of Maryland Smith’s faculty to examine the role AI plays in the domains of Supply Chain, Healthcare, Finance, Marketing and People Analytics. While the domains are specific, the applicability of the concepts are broad to cover all business areas.

Навыки, которые вы освоите

Machine LearningForecastingArtificial IntelligenceResponsible AIDeep LearningArtificial Intelligence and Machine Learning (AI/ML)AI EnablementTarget MarketDemand PlanningCustomer Demand PlanningBusiness AnalyticsData-Driven MarketingPersonalized CampaignsBusiness Risk ManagementMarketing AnalyticsSupply Chain PlanningAI PersonalizationRisk ManagementRisk ModelingBusiness Leadership

Программа курса

6 модулей · 68 учебных материалов

01Course Introduction and Module 1: Building an AI/ML Mindset14 материалов

Course Introduction

Course OverviewЧтениеMeet Your InstructorsЧтениеGetting HelpЧтениеMeet Your Learning GroupОбсуждение

Module 1: Building an AI/ML Mindset Content

Учитесь у экспертов

Liye Ma

Associate Professor

Serhiy Kozak

Associate Professor

Suresh Acharya

Professor of Practice

Margret Vilborg Bjarnadottir

Associate Professor

AI for Business Leaders
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Обучение на Coursera

≈ 16 ч

6 модулей

Язык: Английский

Часть программы вашего университета
Module 1 IntroductionЧтение
Suggested Readings and VideoЧтение
Artificial Intelligence and Machine Learning IntroductionВидео
Why AI Now?Видео
AI and IВидео
Build an AI Mindset and CultureВидео
OperationalizingВидео

Module 1 Assessments

Module 1 Knowledge CheckЗаданиеModule 1 DiscussionОбсуждениеModule 1 ApplicationDIALOGUE
02Module 2: Leveraging ML to Better Predict Business Demand10 материалов

Module 2 Content

Module 2 IntroductionЧтениеModule 2 Suggested ReadingsЧтениеAI/ML in Supply Chain Forecasting: IntroductionВидеоCausal Impacts AI/ML in Supply Chain Forecasting: Data DiscussionВидеоAI/ML in Supply Chain: ModelsВидеоAI/ML in Supply Chain Forecasting: MeasurementВидеоAI/ML in Supply Chain Forecasting: GuidanceВидео

Module 2 Assessments

Module 2 Knowledge CheckЗаданиеModule 2 DiscussionОбсуждениеModule 2 ApplicationDIALOGUE
03Module 3: Micro Segmentation and Targeted Marketing Using AI10 материалов

Module 3 Content

Module 3 IntroductionЧтениеModule 3 Suggested ReadingsЧтениеMicro-segmentation and Targeting OverviewВидеоMicro-segmentation and Targeting, Data ManagementВидеоMicro-segmentation and Targeting, Classical MethodsВидеоMicro-segmentation and Targeting, Frontier MethodsВидеоMicro-segmentation and Targeting, MeasurementВидео

Module 3 Assessments

Module 3 Knowledge CheckЗаданиеModule 3 DiscussionОбсуждениеModule 3 ApplicationDIALOGUE
04Module 4: Saving Lives with Deep Learning12 материалов

Module 4 Content

Module 4 IntroductionЧтениеModule 4 Suggested ReadingsЧтениеOverview of AIВидеоHow Deep Learning WorksВидеоDeep Training Process (Optional)ВидеоPractice Simple Neural Network for Digits Part 1 (Optional)ВидеоPractice Simple Neural Network for Digits Part 2 (Optional)ВидеоCNN IntroВидеоCNN LabВидео

Module 4 Assessments

Module 4 Knowledge CheckЗаданиеModule 4 DiscussionОбсуждениеModule 4 ApplicationDIALOGUE
05Module 5: Managing Risk with Big Data10 материалов

Module 5 Content

Module 5 IntroductionЧтениеModule 5 Suggested ReadingsЧтениеAI for Business Leaders: IntroductionВидеоAI for Business Leaders: DataВидеоAI for Business Leaders: MethodsВидеоAI for Business Leaders: Measurement and AccuracyВидео AI for Business Leaders: Limitations and ExpectationsВидео

Module 5 Assessments

Module 5 Knowledge CheckЗаданиеModule 5 DiscussionОбсуждениеModule 5 ApplicationDIALOGUE
06Module 6: Understanding Bias in People Analytics12 материалов

Module 6 Content

Module 6 IntroductionЧтениеModule 6 Suggested ReadingsЧтениеIntroduction to Algorithmic Fairness: OverviewВидеоHR AnalyticsВидеоWhy Do Algorithmic Biases Arise?ВидеоHow to Design Bias-Aware ML ProcessesВидеоHow to Apply Bias DashboardsВидеоWhat Are Some Good Questions to Ask?ВидеоAlgorithmic Fairness in the Context of HRВидео

Module 6 Assessments

Module 6 Knowledge CheckЗаданиеModule 6 DiscussionОбсуждениеModule 6 ApplicationВзаимная проверка