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AI for Executives & Strategy

Курс от AI CERTs
Начальный≈ 23.7 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Business leaders today face markets reshaped by artificial intelligence. The AI for Executives & Strategy Certification delivers actionable, beginner-friendly training to empower decision-makers to leverage AI for smarter business strategies, accelerated innovation, and measurable organizational growth—no technical expertise required. Learn how AI improves efficiency, accelerates data-driven decision-making, strengthens competitive positioning, and helps organizations adapt to evolving market conditions. Through executive-focused case studies and practical exercises, the course explores real-world AI applications in strategic planning, operational automation, business scaling, and digital innovation. By the end of the course, you’ll have the confidence and insight to identify high-impact AI opportunities, lead responsible adoption, and drive measurable business results through AI initiatives. Enroll to gain recognized certification and equip yourself to drive transformation and sustainable growth in today's intelligent business landscape.

Навыки, которые вы освоите

Business Process AutomationAutomationEthical Standards And ConductScalabilityTechnology StrategiesBusiness AnalyticsInnovationDigital TransformationBusiness PlanningOperational EfficiencyRisk ManagementBusiness Strategies

Программа курса

8 модулей · 134 учебных материалов

01Module 01: Understanding Artificial Intelligence18 материалов
Navigation VideoВидеоCourse IntroductionВидеоEbook: Module 1: Understanding Artificial Intelligence (AI)ЧтениеAudiobook: Module 1: Understanding Artificial IntelligenceВидео

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AI for Executives & Strategy
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Обучение на Coursera

≈ 23.7 ч

8 модулей

Язык: Английский

Субтитры: Арабский, Французский, Итальянский, Бразильский португальский, Корейский, Немецкий, Испанский, Японский

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Podcast: Module 1: Understanding Artificial IntelligenceВидео
1.1 Business AwarenessВидео
1.2 The Scope and Scale of AI ApplicationsВидео
1.3 Trends in AIВидео
1.4 Innovations in AIВидео
1.5 Business Applications of AIВидео
1.5.1 Emerging AI Models (GPT-5, Gemini 1.5 Pro, Mistral 7B)Видео
1.6 AI's Historical MilestonesВидео
1.7 Modern AI EraВидео
1.8 The Transformative Role of AI in BusinessВидео
1.9 Case Studies on the Success of AI in BusinessВидео
1.10 Positive Outlook and ConcernsВидео
ACTIVITY: Drag and DropPLUGIN
Quiz 1Задание
02Module 02: AI Technologies and Business Implications22 материалов
Ebook: Module 2: AI Technologies and Business ImplicationsЧтениеAudiobook: Module 2: AI Technologies and Business ImplicationsВидеоPodcast: Module 2: AI Technologies and Business ImplicationsВидео2.1 Understanding Big DataВидео2.2 Big Data Challenges and AI SolutionsВидео2.2.1 Big Data and Machine Learning SynergyВидео2.3 Machine Learning: Introduction and TrendsВидео2.4 Deep Learning: The Next StepВидео2.5 Applications of ML and DLВидео2.5.1 Emerging ML and AI TrendsВидео2.6 Understanding NLPВидео2.7 Rise of LLMs & ApplicationsВидео2.7.1 Modern NLP Frameworks and LLM IntegrationsВидео2.8 Understanding RoboticsВидео2.9 Current Trends in RoboticsВидео2.10 Impact of Robotics on Business OperationsВидео2.10.1 AI Agents and Autonomous SystemsВидео2.11 Demonstrating AI Tools and GenAI ProductsВидео2.12 Key AI Tools for BusinessВидео2.12.1 Interactive Demonstration Labs and Capstone AssignmentВидеоACTIVITY: True or FalsePLUGINQuiz 2Задание
03Module 03: AI Strategy for Executives15 материалов
Ebook: Module 3: AI Strategy for ExecutivesЧтениеAudiobook: Module 3: AI Strategy for ExecutivesВидеоPodcast: Module 3: AI Strategy for ExecutivesВидео3.1 Crafting AI StrategiesВидео3.2 Embracing AI for TransformationВидео3.3 Case Studies: How AI Helped Businesses GrowВидео3.4 Upskilling for the AI EraВидео3.5 AI's Impact on Talent ManagementВидео3.6 Navigating the Future of Work with AIВидео3.6.1 Activity: Designing Your AI Strategy CanvasВидео3.7 Evaluating AI's Financial and Strategic ImpactВидео3.8 Best Practices for AI Investment and Value RealizationВидео3.9 Advancing from AI Implementation to LeadershipВидеоACTIVITY: Flip CardPLUGINQuiz 3Задание
04Module 04: Ethical, Legal, and Societal Considerations14 материалов
Ebook: Module 4: Ethical, Legal, and Societal ConsiderationsЧтениеAudiobook: Module 4: Ethical, Legal, and Societal ConsiderationsВидеоPodcast: Module 4: Ethical, Legal, and Societal ConsiderationsВидео4.1 Human Oversight and Ethical AIВидео4.2 Translating Ethical Principles into PracticeВидео4.2.1 Assessing Ethical Impact: Frameworks and ExercisesВидео4.2.2 Tools for Bias Detection and Mitigation in AI SystemsВидео4.2.3 Ethical Dilemma Simulations and Case-Based Role-PlaysВидео4.3 Balancing Innovation with Legal and Ethical ResponsibilitiesВидео4.4 Navigating the EU's AI ActВидео4.5 Investments and Model GovernanceВидео4.6 Implementation Challenges and Sector-Specific RegulationsВидеоACTIVITY: HotspotPLUGINQuiz 4Задание
05Module 05: Managing AI Project14 материалов
Ebook: Module 5: Managing AI ProjectsЧтениеAudiobook: Module 5: Managing AI ProjectВидеоPodcast: Module 5: Managing AI ProjectВидео5.1 AI's Role in Enhancing Project ManagementВидео5.2 Adopting AI in Project MethodologiesВидео5.3 Frameworks for AI Project Evaluation and ManagementВидео5.3.1 Applying Agile Methodologies in AI Projects (Expanded)Видео5.4 Building Effective AI TeamsВидео5.4.1 Stakeholder Engagement and Communication Planning (Expanded)Видео5.5 AI Project Case StudiesВидео5.5.1 Applied Case Study Exercise: E-Commerce Recommendation EngineВидео5.5.2 Capstone Assessment: Propose and Plan an AI Project (Expanded)ВидеоACTIVITY: Multiple Choice QuestionPLUGINQuiz 5Задание
06Module 06: AI and the Future of Work15 материалов
Ebook: Module 6: AI and the Future of WorkЧтениеAudiobook: Module 6: AI and the Future of WorkВидеоPodcast: Module 6: AI and the Future of WorkВидео6.1 AI as a Net Job CreatorВидео6.1.1 Reskilling, Ethics, and Future Trends in AIВидео6.1.2 Real-World Case Studies of AI-Driven InitiativesВидео6.1.3 Forecasting Workforce Impact in the Age of AIВидео6.2 Prioritizing AI and Big Data SkillsВидео6.2.1 Workforce Reskilling: Conducting Industry Skills Gap AnalysisВидео6.2.2 Designing a Reskilling Curriculum Using LMS PlatformsВидео6.3 Recommendations for Sustained AI-Driven Innovation in OrganizationsВидеоVideo 6.3.1 Environmental and Energy Impacts of AI ComputeВидео6.3.2 Responsible Innovation and Sustainable AI GovernanceВидеоACTIVITY: Drag and DropPLUGINQuiz 6Задание
07Module 07: Department-Specific AI Applications20 материалов
Ebook: Module 7: Department-Specific AI ApplicationsЧтениеAudiobook: Module 7: Department-Specific AI ApplicationsВидеоPodcast: Module 7: Department-Specific AI ApplicationsВидео7.1 Finance and AccountingВидео7.1.1 Ethical Considerations and AI Success in FinanceВидео7.1.2 AI in Fraud Detection and Credit ScoringВидео7.1.3 Case Studies from Asia, Africa & Latin America (Finance)Видео7.1.4 Ethical & Bias Considerations in FinanceВидео7.2 Marketing and SalesВидео7.2.1 Personalized Services Through AI in MarketingВидео7.2.2 AI-Driven Sales and Marketing StrategiesВидео7.2.3 Case Studies from Asia, Africa & Latin America (Marketing)Видео7.2.4 Ethical Considerations: Privacy & Consumer ManipulationВидео7.3 Human ResourcesВидео7.3.1 Implementing AI in HRM: Case StudiesВидео7.3.2 AI in Recruitment and Workforce PlanningВидео 7.3.3 Global Case Studies (HR)Видео7.3.4 Ethical Considerations: Diversity & Bias in HRВидеоACTIVITY: Flip CardPLUGINQuiz 7Задание
08Module 08: Interactive Workshop16 материалов
Ebook: Module 8: Interactive WorkshopЧтениеAudiobook: Module 8: Interactive WorkshopВидеоPodcast: Module 8: Interactive WorkshopВидео8.1 Effective Strategies for AI Integration in BusinessВидео8.2 Navigating New Frontiers in AI GovernanceВидео8.2.1 Ensuring Transparency and Accountability in AIВидео8.2.2 Governance Frameworks for AI ImplementationВидео8.2.3 Comparative Evaluation of Emerging AI Platforms and Cloud EcosystemsВидео8.2.4 Developing an AI Integration RoadmapВидео8.3 Crafting a Successful AI Strategy for BusinessВидео8.4 AI Tools DemonstrationsВидео8.4.1 Case-Based Exercises and Tool WalkthroughsВидео 8.4.2 Governance Simulation: Risk Assessment and Mitigation Strategy DesignВидеоCourse Summary ВидеоACTIVITY: Case StudyPLUGINQuiz 8Задание