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AI for Marketing · LearnSpace
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AI for Marketing

Курс от AI CERTs
Средний≈ 14.6 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Modern marketers are expected to deliver personalized campaigns, optimize performance in real time, and prove ROI. This is where AI Marketing becomes a practical advantage in real business environments. In this course, you will learn how to apply AI across real marketing workflows such as campaign optimization, audience targeting, content creation, and performance analytics. Instead of focusing on theory, the program shows how marketers use AI tools to improve conversions, automate repetitive tasks, and make faster data-driven decisions across modern marketing environments. You will work with real-world use cases across social media, email marketing, and multichannel campaigns. From building personalized customer journeys to improving campaign performance, you will develop hands-on capabilities to learn AI marketing strategies that drive measurable results. By the end of the course, you will be able to design AI-powered campaigns, optimize marketing spending, and use predictive insights to improve engagement. This ai marketing course prepares you to lead modern marketing initiatives and execute effective AI-driven marketing strategies in a data-driven landscape. Enroll in AI Marketing course today to build AI-driven campaigns, improve ROI, and accelerate your marketing career.

Навыки, которые вы освоите

AI PersonalizationEmail MarketingSocial Media MarketingCampaign ManagementData EthicsContent OptimizationContent CreationContent StrategyEmail AutomationMarketing AnalyticsData-Driven MarketingAI IntegrationsPerformance marketingDigital MarketingPersonalized CampaignsGenerative AI AgentsAutomationReal Time DataAI WorkflowsTarget Audience

Программа курса

8 модулей · 66 учебных материалов

01Module 1: Introduction to Artificial Intelligence (AI) in Marketing10 материалов
Navigation VideoВидеоCourse IntroductionВидеоEbook: Module 1: Introduction to Artificial Intelligence (AI) in MarketingЧтениеAudiobook: Module 1: Introduction to Artificial Intelligence (AI) in MarketingВидео

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AI CERTs Team

Преподаватель курса

AI for Marketing
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Новые знания — в удобное для вас время.

Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 14.6 ч

8 модулей

Язык: Английский

Часть программы вашего университета
Podcast: Module 1: Introduction to Artificial Intelligence (AI) in MarketingВидео
1.1 Understanding AI and Its Core ComponentsВидео
1.2 AI Technologies Transforming MarketingВидео
1.3 Applications of AI in MarketingВидео
Activity: AccordionPLUGIN
Quiz: 1Задание
02Module 2: AI-Driven Content Strategy and Personalization9 материалов
Ebook: Module 2: AI-Driven Content Strategy and PersonalizationЧтениеAudiobook: Module 2: AI-Driven Content Strategy and PersonalizationВидеоPodcast: Module 2: AI-Driven Content Strategy and PersonalizationВидеоVideo: 2.1 Introduction to AI in Content MarketingВидеоVideo: 2.2 Personalization Through AIВидео2.3 AI in Search and Content DiscoveryВидеоVideo: 2.4 Implementing AI in Your Content StrategyВидеоActivity: Drag and DropPLUGINQuiz: 2Задание
03Module 3: AI in Social Media and Email Marketing7 материалов
Ebook: Module 3: AI in Social Media and Email MarketingЧтениеAudiobook: Module 3: AI in Social Media and Email MarketingВидеоPodcast: Module 3: AI in Social Media and Email MarketingВидео3.1 AI Integration in Social Media MarketingВидео3.2 Leveraging AI for Email Marketing SuccessВидеоActivity: True or FalsePLUGINQuiz: 3Задание
04Module 4: Leveraging AI for Marketing Analytics9 материалов
Ebook: Module 4: Leveraging AI for Marketing AnalyticsЧтениеAudiobook: Module 4: Leveraging AI for Marketing AnalyticsВидеоPodcast: Module 4: Leveraging AI for Marketing AnalyticsВидео4.1 Introduction to AI-Powered AnalyticsВидео4.2 Predictive Analytics and Consumer BehaviorВидео4.3 Measuring and Optimizing Campaign EffectivenessВидео4.4 AI Ethics and Emerging Marketing TrendsВидеоActivity: TabPLUGINQuiz: 4Задание
05Module 5: Ethical Considerations in AI Marketing8 материалов
Ebook: Module 5: Ethical Considerations in AI MarketingЧтениеAudiobook: Module 5: Ethical Considerations in AI MarketingВидеоPodcast: Module 5: Ethical Considerations in AI MarketingВидео5.1 Ethical AI Use in MarketingВидео5.2 Regulatory Compliance and StandardsВидео5.3 Implementing Ethical AI Marketing PracticesВидеоActivity: Problem StatementPLUGINQuiz: 5Задание
06Module 6: Crafting an AI-Driven Marketing Strategy8 материалов
Ebook: Module 6: Crafting an AI-Driven Marketing StrategyЧтениеAudiobook: Module 6: Crafting an AI-Driven Marketing StrategyВидеоPodcast: Module 6: Crafting an AI-Driven Marketing StrategyВидео6.1 Strategic Planning with AIВидео6.2 Implementation of AI in Marketing StrategiesВидео6.3 Creating a Scalable AI Marketing PlanВидеоActivity: CarouselPLUGINQuiz: 6Задание
07Module 7: AI Integration in Multichannel--Marketing Campaigns9 материалов
Module 7: AI Integration in Multichannel Marketing CampaignsЧтениеAudiobook: Module 7: AI Integration in Multichannel--Marketing CampaignsВидеоPodcast: Module 7: AI Integration in Multichannel--Marketing CampaignsВидео7.1 Integrating AI in Multichannel StrategiesВидео7.2 Measuring the Effectiveness of AI-Enhanced CampaignsВидео7.3 Future Trends in AI and Multichannel MarketingВидеоActivity: Flip CardPLUGINCourse SummaryВидеоQuiz: 7Задание
08AI Agents for Marketing6 материалов
Ebook: AI Agents for MarketingЧтение1.1 Understanding AI Agents and Their Role in Marketing TrendsВидео1.2 Functions and Core Characteristics of AI AgentsВидео1.3 Role and Significance of AI Agents in MarketingВидео1.4 Types of AI AgentsВидео1.5 Case Study: Prometheo – AI Marketing Agent by PersadoВидео