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AI for Non-Technical Professionals · LearnSpace
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AI for Non-Technical Professionals

Курс от STARWEAVER
Начальный≈ 11.7 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Generative AI is rapidly becoming an essential workplace skill for professionals across marketing, sales, operations, finance, and human resources. This AI for non-technical professionals course helps you learn how to use ChatGPT, Microsoft Copilot, Claude, Gemini, NotebookLM, and Perplexity to improve productivity, decision-making, communication, and business workflows. Designed for beginners with no coding experience, this AI course for non-technical professionals teaches practical AI tools and skills, including prompt engineering, AI-assisted writing, research, data analysis, customer communication, sales support, and workflow automation. Through real-world examples and hands-on exercises, learners will discover how to select the right AI tool for specific business tasks, create reliable prompts, evaluate AI-generated outputs, and apply responsible AI practices. By the end of this AI course for non-technical background learners will be able to confidently integrate generative AI into your daily work, streamline routine tasks, enhance productivity, and support smarter business decisions while maintaining data privacy, accuracy, and human oversight, making this one of the most practical AI courses available for professionals who want to learn AI without coding.

Навыки, которые вы освоите

ChatGPTResponsible AIAnthropic ClaudeMicrosoft CopilotGenerative AIGoogle GeminiAI WorkflowsAI literacyBusiness LeadershipGitHub CopilotProfessional DevelopmentAI PersonalizationAI powered creativityGeminiBusiness AnalysisAI EnablementData ManagementAI Product StrategyAI IntegrationsArtificial Intelligence and Machine Learning (AI/ML)

Программа курса

5 модулей · 82 учебных материалов

01AI Foundations for Non-Technical Professionals13 материалов

Lesson 1: Understanding Generative AI in Plain Language

Understanding Generative AI and Choosing the Right ToolDIALOGUEWelcome to the Course: Course OverviewЧтениеIntroduction to the CourseВидеоModule IntroductionВидео

Учитесь у экспертов

Starweaver

Global Leaders in Professional & Technology Education

Paul Siegel

Instructor

AI for Non-Technical Professionals
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Новые знания — в удобное для вас время.

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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 11.7 ч

5 модулей

Язык: Английский

Часть программы вашего университета
What Generative AI Actually is Видео
How AI Predicts the Next Word Видео
Why AI Gets Things Wrong Видео

Lesson 2: Choosing Your AI Tool and Running Your First Workflow

Choosing and Setting Up Your AI Tools ВидеоYour First Prompt and the Mistakes to Avoid ВидеоMcKinsey: Superagency in the Workplace ЧтениеEvaluating the Reliability of Generative AIОбсуждениеHands-On-Learning: Build Your AI Tool Comparison SheetВзаимная проверкаAI Foundations for Non-Technical ProfessionalsЗадание
02Practical AI Tools: Mastering ChatGPT, Copilot, Claude, and Gemini16 материалов

Lesson 1: Prompting Fundamentals That Work Everywhere

Applying Prompting Principles Across AI ToolsDIALOGUEModule IntroductionВидеоThe Anatomy of a Strong Prompt ВидеоFew-Shot Prompting and Examples ВидеоIteration: Refining Without Starting Over Видео

Lesson 2: ChatGPT, Copilot, and Claude for Everyday Productivity

ChatGPT for Writing and Editing ВидеоMicrosoft Copilot in Word and Outlook ВидеоMicrosoft Copilot in Excel and PowerPoint ВидеоClaude for Long-Form Writing and Document Analysis Видео

Lesson 3: Google Gemini, NotebookLM, and Perplexity for research

Google Gemini in Workspace ВидеоNotebookLM for Source-Grounded Notes ВидеоPerplexity for Cited Research ВидеоCoursera Job Skills Report 2026 ЧтениеApplying AI to Routine Work TasksОбсуждениеHands-On-Learning: Build a Personal Prompt LibraryВзаимная проверка
03AI for Communication, Marketing, Customer, and Frontend Sales Roles21 материалов

Lesson 1: AI for writing and content production

Using AI Thoughtfully for Communication, Marketing, Customer Support, and Sales DIALOGUEModule Introduction ВидеоDrafting Professional Emails and Memos ВидеоLong-Form Content With Consistent Voice ВидеоEditing and Proofreading at Speed Видео

Lesson 2: AI for Marketing, Campaigns, and Pitch Decks

Audience Research and Personas ВидеоBuilding a Campaign in One Session ВидеоSocial Media and Short-Form Content ВидеоVisuals, Charts, and Pitch Decks with AI Видео

Lesson 3: AI for Customer-Facing and Support Roles

Drafting Customer Responses and Replies ВидеоSummarizing Customer Feedback at Scale ВидеоAccount Communications and Follow-Up Видео

Lesson 4: AI for Frontend Sales Staff

Why AI Matters for Frontend Sales Staff ВидеоQuick Product Research During a Customer Conversation ВидеоPersonalized Recommendations and Matched Add-Ons ВидеоHandling Objections and Rehearsing the Close ВидеоSalesforce State of Sales Report ЧтениеUsing AI to Strengthen Sales ConversationsОбсуждение
04AI for Operations, Finance, and People Operations15 материалов

Lesson 1: AI for Operations and Project Management

Evaluating AI Use in Operations, Finance, and People OperationsDIALOGUEModule Introduction ВидеоStandard Operating Procedures with AI ВидеоProject Plans and Status Reports ВидеоMeeting Prep, Notes, and Action Items Видео

Lesson 2: AI for Finance and Analysis

Working with Spreadsheets Using AI ВидеоTurning Numbers into Narrative ВидеоAI for Budgeting and Forecasting Видео

Lesson 3: AI for Human Resources and People Operations

Job Descriptions and Inclusive Language ВидеоResume Screening Assistance ВидеоOnboarding, Learning, and 1:1 Prep ВидеоWEF Future of Jobs Report 2025 ЧтениеEvaluating AI Opportunities and Limits in Business FunctionsОбсуждениеHands-On-Learning: Automate One Back-Office Workflow End to End Взаимная проверка
05Leading AI Adoption: Risk, Ethics, and Strategy17 материалов

Lesson 1: Responsible AI Use at Work

Leading Responsible AI Adoption at WorkDIALOGUEModule Introduction ВидеоData Privacy and Confidential Information ВидеоBias, Hallucinations, and Verification ВидеоIntellectual Property and AI-Generated Content Видео

Lesson 2: Leading AI Adoption in Your Team

Building an AI Policy Your Team Will Follow ВидеоRunning an AI Pilot Inside Your Team ВидеоCoaching Colleagues into AI Fluency Видео

Lesson 3: What Comes Next: Agentic AI and the Future of Work

From Chatbots to AI Agents ВидеоAI in Your Industry Over the Next Two Years ВидеоStaying Current as the Tools Change ВидеоNIST AI Risk Management Framework ЧтениеPreparing for an AI-Driven Future of WorkОбсуждениеHands-On-Learning: Draft a One-Page AI Adoption Plan Взаимная проверка
Practical AI Tools: Mastering ChatGPT, Copilot, Claude, and GeminiЗадание
The Three-Minute Customer DIALOGUE
Hands-On-Learning: Build Your Frontend Sales Prompt KitВзаимная проверка
AI for Communication, Marketing, Customer, and Frontend Sales RolesЗадание
AI for Operations, Finance, and People OperationsЗадание
Course Wrap-UpВидео
Leading AI Adoption: Risk, Ethics, and StrategyЗадание
Project: Run a Cross-Functional AI Sprint: Launch Week for a Small BrandВзаимная проверка