courseraБизнес

AI in Digital Marketing

Курс от University of Maryland, College Park

Средний≈ 1.7 чАнглийский

О курсе

AI in Digital Marketing is designed to equip digital marketers, brand strategists, and business leaders with essential AI tools and techniques. Participants will explore AI's transformative role in enhancing customer engagement, personalizing marketing strategies, and optimizing content creation. Through engaging video lectures, scenario-based discussions, and real-world case studies, learners will connect theoretical knowledge with practical applications, addressing ethical considerations like data privacy and bias. By the end of the course, students will be prepared to effectively harness AI's potential in digital marketing, ensuring competitive advantage and strategic innovation in the digital age.

Навыки, которые вы освоите

Generative AI Data-Driven Marketing Predictive Analytics Social Media Analytics Social Media Marketing Customer Insights Marketing Strategies AI Enablement Responsible AI Digital Marketing AI Personalization Artificial Intelligence Data Ethics Customer Engagement Brand Strategy Digital Transformation Marketing Analytics Content Marketing Social Media

Программа курса

2 модулей · 15 учебных материалов

01Module 1: Introduction to AI in Digital Marketing 9 материалов

Course Overview and Introduction

Welcome to the AI in Digital Marketing CourseЧтение Meet Your Instructor: PK KannanВидео Meet Your Learning GroupОбсуждение Getting HelpЧтение

Учитесь у экспертов

Pallassana K Kannan

Преподаватель курса