AI in Travel, Tourism, Hospitality & Event Management

О курсе

Please watch the course trailer: https://vimeo.com/1217667169 In this course, you will explore the foundations, applications, and future implications of artificial intelligence in tourism, hospitality, and event management. You will begin by learning what AI is, how it differs from traditional automation, and how technologies such as machine learning, natural language processing, computer vision, robotics, and generative AI work. You will then examine how AI supports travelers and guests before, during, and after an experience, while considering global adoption, evolving consumer expectations, and emerging industry trends. The course also explores practical applications in marketing, transportation, Mobility as a Service, and hospitality operations, including personalization, predictive analytics, staffing, maintenance, energy management, and guest service. Throughout the course, you will consider the importance of data quality, privacy, ethics, human judgment, and responsible implementation as you evaluate how AI can create value for guests, employees, and organizations. By the end of this course, you will be able to: -- Describe what artificial intelligence is and how it is used in tourism, hospitality, and events. -- Explain key AI concepts and how common AI tools and techniques work. -- Analyze how AI affects tourists, businesses, and destinations around the world. -- Evaluate ethical, legal, and societal issues related to AI in tourism, hospitality, and events. -- Propose future directions and strategies for AI adoption in tourism, hospitality, and events.

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Nico Rose

Assistant Provost, Instructor