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AI-Powered Marketing & CRM · LearnSpace
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AI-Powered Marketing & CRM

Курс от Coursera
Начальный≈ 13.7 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Unlock the potential of Generative AI to scale your marketing output and improve customer experiences. This course teaches you how to use ChatGPT and AI prompt tools to generate personalized email content, build reusable prompt libraries, and create scalable email production workflows. You will also learn to optimize HubSpot CRM data for marketing automation—cleaning records, building workflows to maintain data accuracy, and setting up AI-augmented lead nurturing sequences. You will explore how to analyze customer lifetime value (CLV) using AI-generated insights and evaluate AI tools for integration into a broader marketing tech stack. By the end of this course, you will be able to: generate personalized email content using Generative AI prompts; build and maintain structured prompt libraries for recurring content needs; clean and optimize CRM data for campaign performance; implement AI-driven lead scoring and nurturing workflows; and evaluate AI tools for marketing stack integration. This course includes a project on setting up an AI-driven lead nurturing workflow.

Навыки, которые вы освоите

Prompt EngineeringEmail MarketingCustomer InsightsMarketing AutomationCustomer Relationship ManagementAI PersonalizationCustomer Relationship Management (CRM) SoftwareLead GenerationPrompt Engineering ToolsEmail AutomationCustomer Data ManagementData-Driven MarketingHubSpot CRMPrompt PatternsMarketing StrategiesGenerative AIMarketing AnalyticsAI WorkflowsCustomer AnalysisChatGPT

Программа курса

14 модулей · 91 учебных материалов

01Generate Personalized Content with AI Prompts: Why Personalization Matters in Content Delivery4 материалов
When Have You Seen Personalized Emails?DIALOGUEWelcome & Why Dynamic Content Blocks MatterВидеоExamples of Dynamic Blocks in Marketing and CommunicationЧтениеHOL: Identify and Insert Dynamic Content Blocks in a Sample Email

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Преподаватель курса

AI-Powered Marketing & CRM
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Обучение на Coursera

≈ 13.7 ч

14 модулей

Язык: Английский

Часть программы вашего университета
Задание
02Generate Personalized Content with AI Prompts: How AI Prompts Enable Personalized Content8 материалов
Where Could AI Personalization Save You Time?DIALOGUEPrompt Templates Explained: Variables & PlaceholdersВидеоBest Practices for Writing Effective PromptsЧтениеFrom Prompt to Output: Running a ScriptВидеоHOL: Run Prompt and Save 3 Outputs for A/B TestingЗаданиеHow to Evaluate AI Outputs for Campaign TestingЧтениеHOL: AI-Powered Content Personalization DemoЗаданиеTest Your KnowledgeЗадание
03Automate AI Lead Nurturing & CLV Analysis: Automate and Optimize AI-Enhanced Lead Nurturing8 материалов
Why Automation MattersDIALOGUEHow AI Makes Marketing SmarterВидео7 Unbeatable Lead Nurturing Strategies (+5 Examples to Follow)ЧтениеCase Study: How Spotify Boosted Nurture Email Performance with AI-Driven Sequences ВидеоThe Original Year-in-Review: How Spotify Drives Massive Annual SuccessЧтениеHubSpot Walkthrough: Building a Five-Email WorkflowВидеоHOL: Configure a Five-Email HubSpot FlowЗаданиеApply and Optimize Automation for Lead ConversionЗадание
04Automate AI Lead Nurturing & CLV Analysis: Analyze Customer Lifetime Value (CLV) to Drive Retention8 материалов
Why CLV MattersDIALOGUECLV Made Simple: Understanding the FormulaВидеоCalculating Customer Lifetime Value: Key ComponentsЧтениеCase Study: Netflix’s CLV Strategy — From Data to Retention DecisionsВидеоHOL: Calculate CLV for Paid vs. Organic Acquisition CohortsЗаданиеPresenting CLV FindingsВидеоApplying CLV Analysis for Smarter Marketing DecisionsЗаданиеMarketing Automation and CLV MasteryЗадание
05 CRM Optimization: Data Health Analysis7 материалов
Garbage In, Garbage Out: The Cost of Bad Data ВидеоCRM Data Pillars: Completeness, Accuracy, and Recency ВидеоCommon CRM Data Gaps and How to Find Them ЧтениеPerforming a Data Audit in HubSpot CRM ВидеоHands-On Activity: Diagnose CRM Data HealthЗаданиеExemplar for Hands-On Activity: Diagnose CRM Data HealthЧтениеKnowledge Check: CRM Data Health Задание
06CRM Optimization: Data Cleaning6 материалов
From Audit to Action: Turning Data Findings into Clean Records DIALOGUECRM Data Cleaning Techniques: Deduplication, Standardization, and Enrichment ЧтениеRunning a Data Cleanup in HubSpot CRM ВидеоHands-On Activity: Data Audit and CleanupЗаданиеExemplar for Hands-On Activity: Data Audit and CleanupЧтениеKnowledge Check: Data Cleaning Techniques Задание
07CRM Optimization: Maintenance Workflows7 материалов
Automating Data Hygiene DIALOGUELogic for Automated CRM Maintenance ЧтениеSetting Up Property Update Workflows in HubSpot ВидеоHands-On Activity: Create CRM Maintenance WorkflowsЗаданиеExemplar for Hands-On Activity: Create CRM Maintenance WorkflowsЧтениеKnowledge Check: Maintenance WorkflowsЗаданиеQuiz: CRM Optimization Задание
08AI Strategy: Analyzing Market Insights7 материалов
Competitive Intel at the Speed of LightDIALOGUEAI for Market Research: Trends and Sentiment AnalysisВидеоTurning Raw AI Insights into StrategyЧтениеIdentifying Trends and Competitor Moves With AIВидеоHands-On Activity: Analyze AI-Generated InsightsЗаданиеExemplar for Hands-On Activity: Analyze AI-Generated InsightsЧтениеKnowledge Check: AI Insight AnalysisЗадание
09AI Strategy: Research and Application6 материалов
From Insight to Brief: Making AI Research ActionableDIALOGUEStructuring AI-Assisted Research for Campaign StrategyЧтениеRunning a Full AI Research Session for a CampaignВидеоHands-On Activity: Use AI for Market ResearchЗаданиеExemplar for Hands-On Activity: Use AI for Market ResearchЧтениеKnowledge Check: AI Research ApplicationЗадание
10AI Strategy: Evaluating Tools7 материалов
Sorting Hype From HelpЧтениеA Framework for Evaluating Marketing AI ToolsЧтениеComparing AI Tools for Specific Marketing NeedsВидеоHands-On Activity: Compare and Evaluate AI ToolsЗаданиеExemplar for Hands-On Activity: Compare and Evaluate AI ToolsЧтениеKnowledge Check: AI Tool EvaluationЗаданиеQuiz: AI StrategyЗадание
11ChatGPT: Analyzing Output6 материалов
Why Evaluating ChatGPT Output MattersDIALOGUEPrompting Techniques and Red-Teaming AI OutputsЧтениеDrafting an Email Sequence with ChatGPT and Evaluating the OutputВидеоHands-On Activity: Analyze a ChatGPT Email DraftЗаданиеExemplar for Hands-On Activity: Analyze a ChatGPT Email DraftЧтениеKnowledge Check: Analyzing AI OutputЗадание
12ChatGPT: Drafting and Iteration6 материалов
Prompting with Purpose: Making ChatGPT Work for Your ProgramВидеоPrompt Architecture for Email SequencesЧтениеDrafting an Entire Email Sequence with ChatGPTВидеоHands-On Activity: Draft and Refine an Email SequenceЗаданиеExemplar for Hands-On Activity: Draft and Refine an Email SequenceЧтениеKnowledge Check: ChatGPT DraftingЗадание
13ChatGPT: Scalable Workflows7 материалов
Building a Content MachineВидеоStandardization: The Secret to Scalable AI ContentЧтениеDeveloping a Standardized ChatGPT Content WorkflowВидеоHands-On Activity: Develop a ChatGPT Content WorkflowЗаданиеExemplar for Hands-On Activity: Develop a ChatGPT Content WorkflowЧтениеKnowledge Check: Scalable WorkflowsЗаданиеQuiz: ChatGPT for Email ProgramsЗадание
14Project Module: AI-Driven Lead Nurturing Setup4 материалов
AI and Data: The Foundation of ScaleЧтениеProject Requirements & SpecificationsЧтениеWorkflow Setup GuideЧтениеProject: AI & CRM SetupЗадание