AI Strategy and Marketing Leadership

О курсе

This course prepares learners for leadership-oriented product marketing responsibilities by combining strategic marketing planning, AI-powered analysis, project management, and executive communication. Learners will explore how AI tools can support strategic decision-making, workflow automation, and competitive analysis within modern marketing organizations. Learners will use social listening and AI-driven market analysis tools to identify content gaps, monitor competitors, and evaluate industry trends. The course also focuses on project management skills including budgeting, scheduling, stakeholder coordination, and risk mitigation. In addition, learners will practice data storytelling techniques to communicate strategic recommendations and campaign performance insights to executive stakeholders. By the end of this course, learners will be able to manage complex marketing initiatives, apply AI strategically within marketing workflows, and present data-informed recommendations that support business growth. Tools explored include Brandwatch, collaboration and project management platforms, presentation software, strategic planning frameworks, and AI-assisted research workflows.

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