К содержимому
learnspaceYOUR NEXT CHAPTER
ПРОСТРАНСТВО ОБУЧЕНИЯ
ГлавнаяКаталог курсовМоё обучениеCoursera

Знания без границ

Учитесь у лучших университетов и компаний мира.

Открыть Coursera
Интеграция
Пространство университета
Моё пространствоСтраница курса
↵
ЯЛичный кабинетСтудент
© 2026 LearnSpaceКаждый день — возможность узнать больше.Помощь
AI Writing Tools for Content Marketers · LearnSpace
Назад в каталог
courseraБизнес

AI Writing Tools for Content Marketers

Курс от SkillsBooster Academy
Начальный≈ 4.3 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

By the end of this course you'll write blog posts, social media content, and marketing emails with AI — and know how to make all of it sound like you rather than like everyone else. You'll build a complete, SEO-optimized blog post, turn one article into a week of platform-native social content, set up an automated welcome email sequence, create a brand voice guide your AI tools actually follow, and plan a full month of content in a single sitting. No prior AI experience is needed. Every technique is demonstrated on screen in ChatGPT, Claude, and Gemini using their free plans, so you can follow along without spending anything. You'll also learn the parts most AI courses skip: fact-checking AI output before you publish, protecting client data, and removing the telltale patterns that make readers dismiss content as machine-written. You'll leave with more than knowledge. Every prompt you practise with is collected in a downloadable library — fill-in-the-blank templates for planning, drafting, SEO, repurposing, email, and editing — so the workflows you learn here keep working long after the course ends.

Навыки, которые вы освоите

Content CreationPrompt EngineeringEmail MarketingContent MarketingContent StrategySearch Engine OptimizationBrand StrategyAI literacyContent ManagementContent OptimizationChatGPTGoogle GeminiDigital MarketingMarketing AutomationCopywritingGenerative AIWriting and EditingSocial Media MarketingGoogle WorkspaceAnthropic Claude

Программа курса

6 модулей · 37 учебных материалов

01How to Start Using AI for Content Creation7 материалов
How AI Changes the Content Creation ProcessВидео A Tour of the Tools: ChatGPT, Claude, and GeminiВидео Bad Prompt vs. Good Prompt, Side by SideВидеоPrompting Principles: The Five Building Blocks of a Working PromptЧтение

Учитесь у экспертов

Anton Voroniuk

CEO, SkillsBooster Academy | Google Academy Trainer | Generative AI Leader

AI Writing Tools for Content Marketers
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 4.3 ч

6 модулей

Язык: Английский

Часть программы вашего университета
AI Ethics, Hallucinations, and PrivacyВидео
Iterating the Output: The Follow-Ups You'll Use Every DayВидео
Test Your KnowledgeЗадание
02How to Write an SEO-Ready Blog Post with AI7 материалов
Outline First, Draft SecondВидео Getting an Outline Worth WritingВидео Drafting from Your Own Source MaterialЧтение Drafting Section by SectionВидеоWhat Google Wants: Turning a Keyword into a Content Brief ЧтениеThe SEO Pass: Title, Headers, Keyword, MetaВидеоWrite and Optimize Your Blog PostЛабораторная
03How to Turn One Blog Post into a Week of Social Media Content6 материалов
Why Copy-Paste Cross-Posting FailsВидео From Article to LinkedIn Post and X Thread ВидеоTurning Customer Reviews into Social Proof Posts Чтение From Article to Carousel Script Видео From Article to 30-Second Video Script ВидеоTest Your KnowledgeЗадание
04How to Write Marketing Emails with AI5 материалов
Sequences vs. NewslettersВидео Generating a Three-Email Welcome SequenceВидеоOne Email, Many Audiences: Segment Variants with AIЧтение From Three Bullet Points to a Newsletter ВидеоTest Your KnowledgeЗадание
05How to Turn a Raw AI Draft into On-Brand, Publish-Ready Copy6 материалов
The Four Dials of Brand VoiceВидеоHow Voice Shapes Brand MessagingВидеоMaking the Voice Stick: Custom Instructions, Projects, and GemsЧтениеAssessing and Editing Drafts with AIВидеоRemoving the AI Accent from TextsЧтение Build Your Voice Card and Edit a DraftЛабораторная
06How to Build a Monthly Content System with AI6 материалов
A Month of Content as a SystemВидео Thirty Ideas in Three MinutesВидео From Idea List to Calendar Table Видео From Calendar Slot to Creative BriefЧтениеThe Master Prompt Library: A Prompt for Every Slot in the Calendar ЧтениеTest Your KnowledgeЗадание