courseraБизнес

AI's Existing Impact

Курс от Emory University

Средний≈ 12.5 чАнглийский

О курсе

Artificial Intelligence (AI) is transforming industries by enhancing personalization and customer experience. This course, "AI's Existing Impact," delves into the benefits of personalization for brands, helping you distinguish between personalization and customization. You will learn to identify opportunities to leverage AI to support personalization efforts and understand different approaches used in implementing personalization algorithms. The course also covers content moderation challenges and helps you assess the tradeoffs between the benefits and risks of personalization algorithms in various contexts. You'll explore different approaches to building recommendation systems and learn how organizations can monetize these systems' results. Additionally, you'll uncover the shortcomings of recommendation systems, including their predictive limitations and societal effects. Explore how chatbots are built and how marketing organizations can utilize them to improve customer experiences. You'll assess the opportunities and challenges of implementing chatbots in marketing and understand factors affecting consumer acceptance of AI.

Навыки, которые вы освоите

AI Personalization MarTech Marketing Consumer Behaviour Machine Learning Artificial Intelligence Personalized Service Responsible AI Personalized Campaigns Marketing Psychology Machine Learning Algorithms AI Enablement Customer experience improvement Data Ethics Data-Driven Marketing Marketing Automation Self Service Technologies

Программа курса

5 модулей · 45 учебных материалов

01Recommendation Systems9 материалов

Benefits of PersonalizationОбсуждение Content Personalization- Part 1Видео Content Personalization- Part 2Видео The Future of Customized AdvertisingЧтение

Учитесь у экспертов

David Schweidel

Associate Professor of Marketing