courseraБизнес

Align Brand Strategy

Курс от Coursera

Начальный≈ 2.1 чАнглийский

О курсе

Learn how to ensure your product's voice stays true to its parent brand while standing out in the market. You will learn to analyze existing narratives for consistency and build robust messaging frameworks that guide all future communications. Who this is for: Marketers and product managers responsible for maintaining brand integrity across product launches and marketing assets.

Навыки, которые вы освоите

Value Propositions Cross-Functional Collaboration Brand Strategy Target Audience Cross-Channel Marketing Branding Marketing Strategy and Techniques Campaign Planning Content Strategy Auditing Corporate Communications Brand Management Marketing Communications Strategic Communication Audit Planning Product Marketing Integrated Marketing Communications

Программа курса

2 модулей · 15 учебных материалов

01Brand Strategy: Analyze Narrative Consistency8 материалов

About the Course ExpertЧтение The Power of Brand ConsistencyВидео Elements of Brand AlignmentВидео Audit Framework for Product NarrativesЧтение

Учитесь у экспертов

Professionals in the Industry

ansrsource instructors