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Analytics, ROI, and Evaluation · LearnSpace
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Analytics, ROI, and Evaluation

Курс от Simplilearn
Начальный≈ 11.1 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This comprehensive Analytics, ROI, and Evaluation program will equip you with the skills needed to excel in modern marketing. You'll learn to measure, analyze, and optimize marketing performance to drive engagement, conversions, and business success. By the end of this course, you will be able to: - Master KPIs and Metrics: Understand and apply KPIs and metrics to measure and optimize business performance across various marketing channels. - Optimize Marketing Funnels: Analyze and improve marketing funnels, using key models and metrics to enhance customer journeys and increase conversions. - Leverage Advanced Analytics Tools: Utilize tools like Crazy Egg and Google Analytics to gain in-depth behavioral insights and refine marketing strategies based on data-driven decisions. - Enhance ROI Calculations: Calculate and improve ROI across different campaign types, ensuring cost-effective marketing efforts that maximize returns. - Utilize Google Analytics 4 (GA4): Navigate and leverage the latest features of GA4, including setting up, tracking, and analyzing data to optimize website performance. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical skills in data-driven marketing and gain a competitive edge.

Навыки, которые вы освоите

Marketing AnalyticsGoogle AnalyticsBusiness MetricsData-Driven MarketingCustomer EngagementConversion Funnel AnalysisReturn On InvestmentPerformance MetricDigital AnalysisWeb AnalyticsData-Driven Decision-MakingMarketingAnalyticsPerformance MeasurementMarketing StrategiesKey Performance Indicators (KPIs)Marketing EffectivenessHeat Maps

Программа курса

2 модулей · 136 учебных материалов

01Analytics, ROI, and Evaluation133 материалов

Analytics, ROI, and Evaluation Introduction

Analytics, ROI, and Evaluation IntroductionВидеоWhat Will You LearnВидео

KPIs And Metrics

Introduction to KPIs And MetricsВидеоWhat Are KPIs Metrics and Their TypesВидео

Учитесь у экспертов

Simplilearn Instructor

Преподаватель курса

Analytics, ROI, and Evaluation
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Обучение на Coursera

≈ 11.1 ч

2 модулей

Язык: Английский

Субтитры: Узбекский, Пушту, Дари, Казахский

Часть программы вашего университета
Difference Between KPIs and Metrics ExamplesВидео
Techniques to Measure KPIs and MetricsВидео
KPI Tracking Software and ToolsВидео
Metric Tracking Tools and SoftwareВидео
Tracking KPIs and Metrics with DashboardsВидео
Quick RecapВидео
Quiz on KPIs And MetricsЗадание
KPIs And MetricsЧтение

Marketing Funnel KPIs and Metrics

Introduction to Marketing Funnel KPIs and MetricsВидеоMarketing Funnel AIDA Model and Three Stage ModelВидеоMarketing Funnel MetricsВидеоAwareness Stage KPIsВидеоContent Engagement KPIsВидеоConsideration Stage KPIsВидеоConversion KPIsВидеоUsage of UA ReportsВидеоQuick RecapВидеоQuiz on Marketing Funnel KPIs and MetricsЗаданиеMarketing Funnel KPIs and MetricsЧтение

Metrics for Paid Owned and Earned Searches

Introduction to Metrics for Paid Owned and Earned SearchesВидеоPaid Search MetricsВидеоEarned Media MetricsВидеоOwned Media MetricsВидеоDifferentiating the Metrics Real Life ExamplesВидеоQuick RecapВидеоQuiz on Metrics for Paid Owned and Earned SearchesЗаданиеMetrics for Paid Owned and Earned SearchesЧтение

Using Crazy Egg for Behavioral Patterns

Introduction to Using Crazy Egg for Behavioral PatternsВидеоCrazy Egg Features and SnapshotsВидеоHow are Heatmaps UsefulВидеоAccess Heatmaps ExamplesВидеоUsing Crazy Egg Confetti ExampleВидеоCrazy Egg Scrollmap and Its UseВидеоAnalyzing the Overlay Report ExampleВидеоList Report and Crazy Egg RecordingsВидеоQuick RecapВидеоSpotlightВидеоQuiz on Using Crazy Egg for Behavioral PatternsЗаданиеUsing Crazy Egg for Behavioral PatternsЧтение

Measuring Metrics and Calculating ROI of Display Campaigns

Introduction to Measuring Metrics and Calculating ROI of Display CampaignsВидеоMeasuring the Effectiveness of Display CampaignsВидеоViewable and Nonviewable ImpressionsВидеоEligible Measurable and Nonmeasurable ImpressionsВидеоImpression Share and Lost Impression ShareВидеоHow Is the Return on Investment CalculatedВидеоCalculating Campaign Attributable ROIВидеоCalculating Performance of PPC Campaigns ExampleВидеоCalculating ROI for Different Types of CampaignsВидеоROI Measurement Metrics and ToolsВидеоSteps to Improve ROI for CampaignsВидеоQuick RecapВидеоQuiz on Measuring Metrics and Calculating ROI of Display CampaignsЗаданиеMeasuring Metrics and Calculating ROI of Display CampaignsЧтение

Reach Vs Number of Impressions and Engagement Rate Vs Conversion Rate

Introduction to Reach Vs Number of Impressions and Engagement Rate Vs Conversion RateВидеоReach vs Impressions on YouTube Google Ads and FacebookВидеоReach and Impressions in Marketing ReportВидеоEffective FrequencyВидеоConversion RateВидеоEngagement RateВидеоImprove the Conversion RateВидеоOptimizing EngagementВидеоWays to Boost Customer EngagementВидеоSmartKarrot Engagement Optimization PlatformВидеоDemo YouTube AnalyticsВидеоQuick RecapВидеоQuiz on Reach Vs Number of Impressions and Engagement Rate Vs Conversion RateЗаданиеReach Vs Number of Impressions and Engagement Rate Vs Conversion RateЧтение

Bounce Rate Vs Exit Rate

Introduction to Bounce Rate Vs Exit RateВидеоDifference Between Bounce Rate and Exit RateВидеоWhich Metric Is More ImportantВидеоBenchmarks for Bounce RateВидеоReduce Exit Rate and Bounce RateВидеоQuick RecapВидеоQuiz on Bounce Rate vs. Exit RateЗаданиеBounce Rate Vs Exit RateЧтение

Analyzing Customer Journey Using Google Analytics

Introduction to Analyzing Customer Journey Using Google AnalyticsВидеоStages and Benefits of Customer Journey AnalyticsВидеоCustomer Journey Map ExamplesВидеоUsing UTM CodesВидеоMeasuring Conversions Using GoalsВидеоSetting an Event in Google Tag ManagerВидеоCreating Goals from EventsВидеоBehavior Flow Report and Navigation Summary ReportВидеоQuick RecapВидеоQuiz on Analyzing Customer Journey Using Google AnalyticsЗаданиеAnalyzing Customer Journey Using Google AnalyticsЧтение

Setting Up Ecommerce Marketing Funnel

Introduction to Setting Up Ecommerce Marketing FunnelВидеоE-commerce Marketing FunnelВидеоSteps for Optimized E-commerce Marketing FunnelВидеоTop Funnel Strategies for Increasing Traffic to the Product PageВидеоMiddle Funnel Bottom Funnel and After Sales StrategiesВидеоHow to Get More Conversions on Ecommerce OffersВидеоQuick RecapВидеоQuiz on Setting Up Ecommerce Marketing FunnelЗаданиеSetting Up Ecommerce Marketing FunnelЧтение

Best Practices for Post Campaign Analysis

Introduction to Best Practices for Post Campaign AnalysisВидеоElements of PCA and Steps to Review Marketing CampaignsВидеоTools for Testing Keyword ReportВидеоUsing Google Analytics to Test Keyword ReportВидеоCES NPS CSAT and TTRВидеоExamples of Behavioral DataВидеоSteps for Effective Behavior AnalysisВидеоHow to Improve ROASВидеоROAS ExamplesВидеоHow to Analyze App DataВидеоQuick RecapВидеоQuiz on Best Practices for Post Campaign AnalysisЗаданиеBest Practices for Post Campaign AnalysisЧтение

Google Analytics 4 The Future Of Google Analytics

Introduction to Google Analytics 4 The Future Of Google AnalyticsВидеоWhat Is GA4 and the Need to SwitchВидеоNew Features Offered by GA4ВидеоHow to Set Up GA4ВидеоGoogle Analytics 4 vs Universal Analytics 2ВидеоDemo Google Analytics ToolВидеоDemo Upgrade to GA4ВидеоDemo Conversions in GA4ВидеоDemo Installing GA4 in WebsiteВидеоDemo Acquisition Report GA4ВидеоDemo Engagement ReportВидеоDemo Demographic ReportВидеоDemo Retention ReportВидеоDemo Realtime ReportВидеоDemo Monetization ReportВидеоDemo Tech ReportВидеоQuick RecapВидеоSpotlightВидеоCase Study on WatchfinderВидеоQuiz on Google Analytics 4 The Future Of Google AnalyticsЗаданиеGoogle Analytics 4 The Future Of Google AnalyticsЧтение
02Assessment for Analytics, ROI, and Evaluation3 материалов
Assessment for Analytics, ROI, and Evaluation 1ЗаданиеAssessment for Analytics, ROI, and Evaluation 2ЗаданиеAnalytics, ROI, and Evaluation Practice ProjectЧтение