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Analyze and Create Your AI Marketing Plan

Курс от Coursera

Начальный≈ 2 чАнглийский

О курсе

In today’s digital landscape, AI is transforming how customers search, discover, and decide. This beginner-friendly course helps you understand AI’s role in modern marketing and apply it with confidence. You’ll map key discovery moments using a guided worksheet, then design a focused marketing plan that connects goals, budgets, and geo-targeted tactics. Step-by-step templates and examples make planning practical and measurable—helping you turn AI insights into real marketing results.

Навыки, которые вы освоите

Journey Mapping Marketing Budgets Customer Insights Budgeting Key Performance Indicators (KPIs)Marketing Strategies AI Enablement Marketing Effectiveness Goal Setting Customer Analysis Campaign Planning Data-Driven Marketing Marketing Planning

Программа курса

1 модулей · 14 учебных материалов

01Analyze and Create Your AI Marketing Plan14 материалов

Mapping the AI-Driven Buyer Journey

Kickoff Reflection — AI in the Buyer JourneyDIALOGUE Meet Your Course GuideВидео Why AI Is Changing How People Discover BrandsВидео Simple Guide to the AI-Enhanced Buyer JourneyЧтение

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