courseraБизнес

Analyze Markets: Strategy with SWOT

Курс от Coursera

Начальный≈ 2.5 чАнглийский

О курсе

Analyze Markets: Strategy with SWOT provides a practical, hands-on foundation in the strategic marketing frameworks essential for modern market analysis. You'll move beyond theory to master the application of two core models: the 4Ps marketing mix and SWOT analysis. First, you will learn to deconstruct any company's go-to-market strategy by classifying real-world business tactics into Product, Price, Place, and Promotion. Next, you will learn to conduct a comprehensive SWOT analysis, systematically organizing research on a competitor's internal strengths and weaknesses against external market opportunities and threats. Through interactive exercises and building a complete analysis based on case studies like Netflix and Tesla, this course transforms how you see the market. You will develop the analytical thinking required to translate raw data into a structured strategic overview, identify competitive vulnerabilities, and formulate actionable recommendations—a critical and foundational skill for aspiring market research analysts, marketing professionals, or business strategists.

Навыки, которые вы освоите

Analysis Marketing Marketing Strategy and Techniques Market Research Go To Market Strategy Strategic Decision-Making Strategic Thinking Case Studies Competitive Intelligence Promotional Strategies Strategic Marketing Competitive Analysis Market Opportunities Business Strategy Marketing Strategies Product Strategy Market Intelligence Market Analysis

Программа курса

2 модулей · 14 учебных материалов

01Marketing Mix Fundamentals7 материалов

Course Introduction: Why Bother with Frameworks?DIALOGUE Deconstructing Coca-Cola's Global StrategyВидео The 4Ps: Product, Price, Place, and PromotionЧтение Spot the P: Real-World Marketing TacticsВидео

Учитесь у экспертов

Professionals in the Industry

Преподаватель курса