Analyzing the Business Environment

О курсе

Learn to develop successful marketing strategies by analyzing the critical internal and external forces that shape consumer behavior. This course explores the key cultural, social, and political factors that influence purchasing decisions and examines the unique complexities of operating in global markets. By the end of this course, you will be able to evaluate these market dynamics to create strategic plans that effectively target consumers in any environment.

Навыки, которые вы освоите

Учитесь у экспертов

Pearson

Преподаватель курса