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Курс от University of California, Davis
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Annual Campaigns: Building a Case for Support
Курс от University of California, DavisО курсе
In this comprehensive overview of annual giving programs, you’ll gain an introduction to the basic terminology and concepts of annual giving as well as the various solicitation channels and donor types. Learn how to write a direct mail appeal, craft an impactful email appeal, and develop a script for phone solicitation. You’ll learn how to build a leadership annual giving portfolio and maximize the impact of memberships and events in annual campaigns. You’ll complete the course with the knowledge and skills to build and implement a multi-channel solicitation strategy that achieves the goals of an annual campaign.
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Программа курса
4 модулей · 45 учебных материалов
01The Science and Practice of Annual Giving17 материалов
Getting Started
A Note From UC DavisЧтениеAnnual Campaigns: Building a Base of Support Course IntroductionВидеоAbout the Final ProjectЧтениеThe Science and Practice of Annual Giving
Introduction to the Science and Practice of Annual GivingВидеоУчитесь у экспертов
Michelle Poesy
Senior Director