Negotiation Applied: Practical at Work Negotiating

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With over 25 years of experience in negotiation, selling, and running a business, Chris Croft has distilled what truly works. He is a world class instructor and is known for his practical and engaging style. Negotiation Applied is a practical course for anyone who wants to negotiate more confidently and effectively at work. You’ll learn how to handle salary discussions, pay rises, buying, selling, procurement, contracts, suppliers, customers and difficult workplace conversations. The course turns negotiation theory into simple, usable techniques through seven real-life work scenarios, giving you a step-by-step process you can apply in almost any situation. You’ll build a negotiation toolkit, set your walk-away point, make strong opening offers, use tradeables, and create win-win outcomes without unnecessary stress or confrontation. You’ll also learn how to recognise common tactics used against you, overcome worries and excuses, and use practical phrases that help secure better results. This course is ideal for professionals at any level, including employees seeking pay rises, managers handling contracts or teams, sales and procurement staff, and anyone who feels they could be more confident in negotiations. It’s also valuable for those wanting practical skills they can use outside work, such as buying or selling. This engaging course combines clear explanations, humour and real-world examples to help you strengthen your confidence, know your worth and negotiate successfully at work and beyond.

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Chris Croft

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