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Artificial Intelligence in Social Media Analytics · LearnSpace
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Artificial Intelligence in Social Media Analytics

Курс от Johns Hopkins University
Средний≈ 16.9 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

In the course "Artificial Intelligence in Social Media Analytics", learners will explore the intersection of artificial intelligence and social media analytics, equipping them with essential skills to navigate and analyze digital landscapes. By delving into machine learning fundamentals, natural language processing, sentiment analysis, and topic modeling, participants will gain practical experience in applying AI techniques to real-world social media data. This course stands out by providing not only theoretical insights but also hands-on opportunities to construct classifiers, perform sentiment analysis, and build semantic networks, all tailored to the complexities of social media content. As learners progress, they will develop a keen understanding of how AI can uncover hidden patterns, sentiment, and topics within vast amounts of unstructured data. The unique blend of foundational concepts and practical applications ensures that participants can effectively analyze social media interactions and derive actionable insights. Whether for career advancement or personal interest, this course offers a comprehensive toolkit to leverage AI for understanding social dynamics and enhancing engagement strategies in digital platforms.

Навыки, которые вы освоите

Social Media AnalyticsNatural Language ProcessingUnsupervised LearningText MiningMachine LearningModel EvaluationMachine Learning MethodsNetwork AnalysisUnstructured DataClassification AlgorithmsData ProcessingArtificial Intelligence and Machine Learning (AI/ML)Large Language ModelingAnalyticsData PreprocessingSocial Network AnalysisApplied Machine Learning

Программа курса

5 модулей · 45 учебных материалов

01Course Introduction2 материалов
Course OverviewЧтениеInstructor Biography - Dr. Ian McCullohPLUGIN
02Machine Learning 11 материалов

Introduction to Machine Learning Fundamentals

Machine LearningВидео

Учитесь у экспертов

Ian McCulloh

Преподаватель курса

Artificial Intelligence in Social Media Analytics
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в новой вкладке

Обучение на Coursera

≈ 16.9 ч

5 модулей

Язык: Английский

Субтитры: Арабский, Французский, Узбекский, Итальянский, Бразильский португальский, Корейский, Немецкий, Испанский, Японский, Казахский, Венгерский

Часть программы вашего университета
ModelsВидео
Reading ReferencesЧтение
Introduction to Machine Learning FundamentalsЗадание

Building and Evaluating Machine Learning Classifiers

Operationalize DataВидеоData NormalizationВидеоDecision TreeВидеоReading ReferencesЧтениеBuilding and Evaluating Machine Learning ClassifiersЗадание

Module-end Assessments

Self-Reflective Reading: Enhancing Machine Learning SkillsЧтениеMachine Learning Задание
03Natural Language Processing12 материалов

Text Processing and NLP Fundamentals

History of NLPВидеоText Pre-processingВидеоReading ReferencesЧтениеText Processing and NLP FundamentalsЗадание

Advanced NLP Techniques for Social Media Analysis

Text Pre-Processing with NLTKВидеоPoS and ParsingВидеоBERTВидеоPaper Review: CheckThat2020ЧтениеAdvanced NLP Techniques for Social Media AnalysisЗадание

Module-end Assessments

Self-Reflective Reading: Exploring the Limitations of NLP Research in Social MediaЧтениеPractice Lab: Exploring NLP Techniques in Social Media ReviewsЛабораторнаяNatural Language ProcessingЗадание
04Sentiment Analysis10 материалов

Types and Fundamentals of Sentiment Analysis

Sentiment Analysis Part 1ВидеоSentiment Analysis Part 2ВидеоReading ReferencesЧтениеTypes and Fundamentals of Sentiment AnalysisЗадание

Challenges and Innovations in Sentiment Analysis

Sentiment 140ВидеоAspect Based Sentiment AnalysisВидеоChallenges and Innovations in Sentiment AnalysisЗадание

Module-end Assessments

Self-Reflective Reading: How Chatbots and Large Language Models Work?ЧтениеPractice Lab: Sentiment Analysis using NLTK on Social Media & Product ReviewsЛабораторнаяSentiment AnalysisЗадание
05Topic Modeling10 материалов

Introduction to Topic Modeling and LDA

Topic ModelingВидеоTopic Modeling Example with PythonВидеоReading ReferencesЧтениеIntroduction to Topic Modeling and LDAЗадание

Building Semantic Networks and Practical Applications

Semantic NetworksВидеоTopic Model ExampleВидеоBuilding Semantic Networks and Practical ApplicationsЗадание

Module-end Assessments

Self-Reflective Reading: Building Knowledge TogetherЧтениеPractice Lab: Social Media Topic Modeling Using PythonЛабораторнаяTopic ModelingЗадание