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Audience Targeting for Digital Marketing · LearnSpace
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Audience Targeting for Digital Marketing

Курс от Chegg Skills
Начальный≈ 2.8 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Chegg Skills' Audience Targeting for Digital Marketing course introduces learners to the principles of identifying and reaching the right audiences for digital marketing initiatives. Learners explore audience segmentation, targeting approaches, and the role of audience insights in developing effective marketing strategies. Through hands-on learning and real-world business scenarios, learners examine how audience targeting supports campaign planning and improves marketing effectiveness. By the end of the course, learners will understand how audience targeting strategies help organizations deliver more relevant marketing experiences and achieve marketing objectives.

Навыки, которые вы освоите

Target AudienceContextual AdvertisingAdvertising CampaignsOnline AdvertisingTarget MarketCampaign PlanningMarketingCampaign ManagementAdvertisingMarketing Strategy and TechniquesMarketing CommunicationsMarketing EffectivenessStrategic PlanningMarketing StrategiesCustomer EngagementPaid mediaDigital AdvertisingDriving engagementCustomer InsightsDigital Marketing

Программа курса

1 модулей · 45 учебных материалов

01Audience targeting strategies45 материалов

Module overview: Audience targeting strategies

Overview: Audience targeting strategiesЧтениеExplore: Audience targeting strategiesЧтениеPause and reflect: Audience targeting strategiesDIALOGUE

Learn: Demographic targeting

Learn: Demographic targetingЧтение

Учитесь у экспертов

Barry Finder

VP of Operations

Audience Targeting for Digital Marketing
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Обучение на Coursera

≈ 2.8 ч

1 модулей

Язык: Английский

Часть программы вашего университета
Key termsЧтение
Demographic targetingЧтение
Watch and learnЧтение
The demographic deep-diveЧтение
Knowledge check: Demographic targetingЗадание
How to configure demographic targetingЧтение
Key takeawaysЧтение

Practice: Using demographic targeting

Practice: Using demographic targetingЧтениеRevisit how to configure demographic targetingЧтениеWatch and learnЧтениеThe demographic strategy matrixЧтениеNow you try: Configuring a demographic audienceDIALOGUEKey takeawaysЧтение

Learn: Behavioral targeting

Learn: Behavioral targetingЧтениеKey termsЧтениеBehavioral targetingЧтениеWatch and learnЧтениеThe behavioral intelligence map ЧтениеKnowledge check: Behavioral targetingЗаданиеKey takeawaysЧтение

Learn: Contextual targeting

Learn: Contextual targetingЧтениеKey termsЧтениеContextual targetingЧтениеWatch and learnЧтениеThe contextual targeting blueprintЧтениеKnowledge check: Contextual targetingЗаданиеHow to build a layered targeting strategyЧтениеKey takeawaysЧтение

Practice: Combined targeting strategies

Practice: Combined targeting strategiesЧтениеRevisit how to build a layered targeting strategyЧтениеWatch and learnЧтениеNow you try: Designing a layered strategyDIALOGUEKey takeawaysЧтение

Module summary and assessment: Audience targeting strategies

Summary and assessment: Audience targeting strategiesЧтениеAssessment: Audience targeting strategies ЗаданиеWatch and learnЧтениеNow you tryЧтениеTool set-up reminderЧтениеNow check your understanding: Final campaign strategy pitchDIALOGUEModule summaryЧтениеPause and reflect: Audience targeting strategiesDIALOGUE