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Курс от Coursera
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Automate AI Lead Nurturing & CLV Analysis
Курс от CourseraО курсе
Learn how to turn automation and analytics into powerful marketing tools. In this beginner-friendly course, you’ll design AI-enhanced email automation workflows that convert leads into customers and analyze Customer Lifetime Value (CLV) to uncover which audiences deliver the highest returns. Through realistic case studies, hands-on labs, and guided reflections, you’ll gain the confidence to build smarter campaigns, interpret data like a strategist, and communicate insights that drive measurable business growth.
Навыки, которые вы освоите
Email AutomationMarketing AutomationData-Driven MarketingData StorytellingCase StudiesCustomer InsightsAnalyticsData-Driven Decision-MakingAdvanced AnalyticsCustomer RetentionEmail MarketingAI PersonalizationFinancial ForecastingData LiteracyConversion Funnel AnalysisCustomer AnalysisMarketing AnalyticsMarketing StrategiesLead GenerationRevenue Forecasting
Программа курса
1 модулей · 18 учебных материалов
01Automate AI Lead Nurturing & CLV Analysis18 материалов
Automate and Optimize AI-Enhanced Lead Nurturing
Automate Lead Nurturing & CLV AnalysisВидеоWhy Automation MattersDIALOGUEHow AI Makes Marketing SmarterВидео7 Unbeatable Lead Nurturing Strategies (+5 Examples to Follow)ЧтениеУчитесь у экспертов
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