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Automate Workflows in MailChimp · LearnSpace
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Automate Workflows in MailChimp

Курс от Coursera
Начальный≈ 2.7 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Ready to transform your email marketing from manual to magical? This Short Course was created to help marketing professionals accomplish sophisticated automation without the complexity. By completing this course, you'll be able to set up triggered workflows that work 24/7, engage your audience at the perfect moments, and optimize performance using data-driven insights. By the end of this course, you will be able to: Set up automated response workflows in MailChimp including triggers for engagement and re-engagement campaigns Assess automation efficacy by measuring response times and campaign flow, optimizing as needed This course is unique because it focuses on practical implementation with real MailChimp workflows you can immediately apply to your business. To be successful in this project, you should have a background in basic MailChimp email creation and list management.

Навыки, которые вы освоите

Data-Driven MarketingPerformance MeasurementDriving engagementMarketing AutomationAutomationWorkflow ManagementEmail MarketingCustomer EngagementBusiness Process AutomationProcess Improvement and OptimizationEmail AutomationCampaign ManagementPerformance Analysis

Программа курса

3 модулей · 21 учебных материалов

01Automation Fundamentals in MailChimp7 материалов
The Business Case for Email AutomationВидеоUnderstanding MailChimp's Automation FeaturesВидеоEmail Automation Strategy GuideЧтениеPodcast: Navigating MailChimp's Automation Interface - Part 1Чтение

Учитесь у экспертов

Professionals in the Industry

Преподаватель курса

Automate Workflows in MailChimp
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 2.7 ч

3 модулей

Язык: Английский

Часть программы вашего университета
Navigating MailChimp's Automation Interface - Part 1Видео
Automation Planning ExerciseDIALOGUE
Email Automation FundamentalsЗадание
02Module 2: Building Automated Workflows7 материалов
Why Triggered Emails Outperform Manual CampaignsВидеоCreating Effective Automation TriggersВидеоBest Practices for Automated Email DesignЧтениеSetting Up Basic Email Triggers and DelaysВидеоBuilding a Welcome Automation - Part 2ВидеоCreate a Welcome AutomationЗаданиеBuilding Email Automation WorkflowsЗадание
03Module 3: Measuring and Optimizing Automations7 материалов
The Continuous Improvement Mindset for AutomationВидеоKey Metrics for Automation PerformanceВидеоOptimization Strategies for Email AutomationsЧтениеAnalyzing Automation Performance in MailChimpЧтениеAutomation Optimization PlanЗаданиеAutomation Analysis and OptimizationЗаданиеAutomate Workflows in MailChimp - Final AssessmentЗадание