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B2B Sales Skills From Cold Lead Generation To Closing Sales · LearnSpace
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B2B Sales Skills From Cold Lead Generation To Closing Sales

Курс от Alex Genadinik
Уровень не указан≈ 6.2 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Build a highly-effective sales system from scratch, and make high-ticket sales to businesses, organizations, universities, and non-profits. You'll learn to get many sales leads (potential buyers), craft irresistible pitches that make them want to buy, and master the negotiation process in order to close the deals at maximum value. Convert cold calls and cold emails into successful sales after developing conversational techniques that build rapport and guide prospects toward saying yes. INSTRUCTOR'S TEACHING BACKGROUND With over 20 years of entrepreneurial experience, I've: Coached 1,000+ entrepreneurs in person Taught 1,000,000+ students Positively impacted millions of entrepreneurs worldwide Helped many people create 6 and 7-figure businesses in the process Dozens of bestselling courses And I would love to help you. INSTRUCTOR'S B2B SALES EXPERIENCE I wasn't formally trained in B2B sales. I had to figure it out from scratch because around 2015, I began to sell to companies. At first, I had no idea what I was doing, and it was a struggle during which I made many sales blunders, and lost many potential sales. But over time, I figured out how to perfect every part of the sales process including how to get high-ticket buyers to come to me already wanting to buy from me. Because I am a business owner, and I was doing all my sales, I also had to make my sales process incredibly efficient while still being effective at sales. I needed to sell more and also have time to manage the business. That is exactly what I'll teach you in this course, and by the end of the course, you'll have an optimized sales process that is efficient and effective. LEAD GENERATION FOR YOUR B2B SALES Think success in sales is all about being a natural salesperson? It's a myth. The real secret lies in attracting high-quality leads. If you're reaching out to prospects who are already eager to buy, your sales become effortless. In this course, I'll show you how to get high-quality leads by: 1) Getting leads who already want to buy your products to come to you. 2) Using lead-finding software that automates the process of looking for leads. And it’s less expensive than you would think. I believe knowing how to get constant leads is one of the main pillars to building a successful business. UNDERSTAND EXACTLY HOW TO GET QUALITY LEADS WHO ARE CLOSE TO BUYING You'll learn how to attract high-quality leads who are ready to buy by the time they contact you. Your future clients are out there and they are searching for you. Learn how to make them find you easily. I'll share real-world examples from successful sales operations, giving you strategies that work immediately. If you already have a business and apply what I teach, by the end of this course you will already have new clients, and this course will pay for itself multiple times over. LEARN B2B SALES SKILLS TO HAVE LEADS COME TO YOU Tired of spending countless hours reaching out to leads with low conversion rates? There's a better way. Attract Warm Leads Through SEO and Social Media: Alex will show you how to get leads coming to you, already ready to buy. Optimize Your Sales Funnel: Ensure that only high-converting leads reach out, increasing your sales win rate and reducing frustration. INSIDE SALES VS. OUTSIDE SALES Learn the difference between inside sales and outside sales. Inside Sales: Your sales staff works remotely or from your office, focusing on cold emailing, cold calling, and online lead generation strategies. Outside Sales: Your sales team visits client offices, conducting face-to-face meetings to close deals. Inside sales are great for scaling with remote strategies like cold emailing and calling, while outside sales excel at building trust and closing high-ticket deals through in-person meetings. MASTER INBOUND MARKETING FOR COMPLETE SUCCESS Inbound marketing sounds similar to inside sales, but it's a different term. Inbound marketing: Attract clients by having clients find your business, so they're already interested when they contact you. Outbound marketing: Your sales team reaches out to potential clients, initiating conversations and building interest. Most businesses only focus on one type of sales, missing out on huge opportunities. By learning both, you’ll have a balanced strategy that works for any business, giving you more leads, more conversions, and more growth. REMOTE SALES SKILLS With face-to-face sales decreasing, mastering remote sales is essential. Create a trustworthy virtual presence: We'll guide you through setting up a professional background that feels real and trustworthy. Lead effective remote sales calls: Get scripts and strategies to ensure your calls go smoothly and close deals. Adapt to client preferences: If prospects prefer audio-only calls, you'll learn how to leverage your remote sales skills to build rapport and make the sale. Remote sales are the way forward, and knowing how to do them right means you can reach clients anywhere without missing a beat. You’ll learn how to build trust, adapt to what clients prefer, and confidently close deals—all while working virtually. TYPES OF LARGE BUSINESSES FOR WHICH YOU CAN DO B2B SALES A significant part of this course focuses on landing big, high-ticket clients who can pay premium prices. You’ll learn essential sales tactics that have helped me and my students do this on a consistent basis: Write Engaging Business Proposals: Learn how to craft proposals that clients actually read and appreciate. Conduct Sales Calls That Lead to Closures: Develop strategies for effective communication that result in closed deals. Implement Account-Based Marketing (ABM): Use targeted marketing strategies to win big contracts. These tactics will enable you to do B2B sales to Fortune 500 companies, universities, the military, and other large organizations, winning substantial contracts. Just imagine what landing this type of deals will mean for your business and for your life. TYPES OF SMALL BUSINESSES FOR WHICH YOU CAN DO B2B SALES This course also covers B2B sales strategies for small and midsize businesses. You’ll learn strategies that involve: Selling to local businesses: Dentists, cleaners, restaurants, gyms, stores, and many more. Adapting your approach: Tailor your sales techniques to fit the needs of smaller businesses. Learning to sell to small and midsize businesses provides stability because these clients often have consistent needs and long-term potential for repeat sales. By mastering how to adapt your approach to their unique challenges, you’ll build steady relationships and a reliable income stream. B2B SALES MADE EASY—NO EXPERIENCE NEEDED You don’t need a background in sales, a “gift of gab,” or flashy techniques to succeed here. This course is designed to make sales feel natural, not pushy, by teaching you how to focus on solving real problems for your clients. You’ll learn how to approach B2B sales with confidence, even if it feels intimidating now. These skills work for any business, whether you’re running one already or just getting started. In fact, even if you don’t have a business yet, this course will give you the tools and strategies to launch one and make it successful. Sales doesn’t have to feel awkward or forced—it’s much more about creating value and helping people, and I’ll show you how to do it step by step. Invest in your future. Enroll now.

Навыки, которые вы освоите

Lead GenerationClosing (Sales)Cold CallingSales ProspectingSalesNegotiationDemand GenerationSales StrategyInside SalesContract NegotiationEnterprise SalesSelling TechniquesSales PresentationsPrice NegotiationB2B SalesSales ProcessPhone SalesSales PresentationOvercoming ObjectionsAccount Strategy

Программа курса

15 модулей · 68 учебных материалов

01Introduction to your B2B sales journey and success - welcome!4 материалов
B2B sales course introductionВидеоB2B sales definitions including inside sales and outside salesВидеоOverview of marketing strategies so you can fit each into your marketingВидеоWhich B2B sales strategies to use when and in what orderВидео
02Finding high-value leads using industry-standard sales tools2 материалов

Учитесь у экспертов

Alex Genadinik

Преподаватель курса

B2B Sales Skills From Cold Lead Generation To Closing Sales
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Обучение на Coursera

≈ 6.2 ч

15 модулей

Язык: Английский

Часть программы вашего университета
D7LeadFinder lead generation tool introductionВидеоD7LeadFinder resultsВидео
03B2B sales strategy practical exercise with a small project4 материалов
B2B strategy, task prioritization, and role assignment exerciseВидеоB2B strategy, task prioritization, and role assignment exercise - answer oneВидеоB2B strategy, task prioritization, and role assignment exercise - answer twoВидеоB2B strategy, task prioritization, and role assignment exercise - answer threeВидео
04Helpful sales theories and perspectives2 материалов
Steve Blank's theory: Customer DevelopmentВидеоNeuroscience of B2B sales with goal setting and motivationВидео
05LinkedIn messaging for lead generation and sales3 материалов
LinkedIn connection message template to immediately compel and interest peopleВидеоLinkedIn welcome message templateВидеоUsing FindThatLead browser extension for LinkedIn using Chrome to get emailsВидео
06Cold email and cold calling your potential clients for B2B sales8 материалов
Section introduction to communicating in cold outreachВидеоHow to approach your first potential client in a professional wayВидеоExample of a highly-effective email pitch you can writeВидеоEmail follow up sequenceВидеоFollowing up after a successful meetingВидеоFinding companies that are good to sell to nowВидеоEmail, direct message, or phone callВидеоNice language to use in your communication with potential clientsВидео
07Cold calling for B2B sales4 материалов
Cold phone calling scriptsВидеоAdditional cold calling good practicesВидеоHow to measure and track effectiveness of cold calling in your B2B salesВидеоUnique B2B sales and business development with Facebook and LinkedInВидео
08Remote B2B sales over Zoom with video setup and sales scripts9 материалов
Section introduction - how to do remote salesВидеоThe sales call scriptВидеоWhen people will ask for discountsВидеоHow to follow up, and how to schedule the remote sales callsВидеоFood and drink before and after the callВидеоEmails leading up to a callВидеоSetting up your office environment, camera, and lighting before the callВидеоWorking around noisy pets or kids at homeВидеоHow to dress for remote callsВидео
09Handling sales objections during your sales process2 материалов
Handling sales objectionsВидеоExample of how I handle sales objections in my sales processВидео
10Confident body language that builds trust during sales3 материалов
Non-verbal communication cues for salesВидеоMirroring the other person's body language, building rapport, and raising energyВидеоEye body languageВидео
11Building trust and strong relationships to close B2B sales2 материалов
How to build rapport with a client or customerВидеоBuilding rapport and first impression tactics for in-person meetingsВидео
12Closing the sale: proven sales techniques2 материалов
How to get the decision maker to say yesВидеоDo this before clients pay to increase sales and decrease refundsВидео
13Using a lead-generation vetting form to identify high-potential leads7 материалов
Section introduction for creating a lead gen vetting formВидеоCreating an account in Google Docs so we can use Google FormsВидеоThe project we will do with Google Forms to save time and moneyВидеоPlanning our form questions to properly vet our leadsВидеоCreating the form from a nice templateВидеоEmbedding the form on your websiteВидеоGetting and managing responsesВидео
14Save time by using meeting-scheduling software4 материалов
Introduction to a scheduling software for booking meetings and appointmentsВидеоHow to set up HubSpot appointment scheduling softwareВидеоSending out the appointment-scheduling invitation with your schedule linkВидеоCombining your lead vetting with support chatВидео
15Influencer marketing to boost B2B sales12 материалов
Benefits of influencers over adsВидео3 things to look for in an influencer & how to find fake ones & which are goodВидеоHow to manually find influencersВидеоInfluencer marketing tip using Twitter listsВидеоEmail template and script to pitch influencersВидеоLegal agreement document, disclosures, and FTC to stop influencer abuseВидеоExample of disclosing influencer marketing promotionВидеоInfluencer audience sizesВидеоInfluencer compensation modelsВидеоCompensation calculator for influencer marketingВидеоAdvanced: create an affiliate program for your businessВидеоCourse testЗадание