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Курс от The Expert Academy
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B2B Sales: Communication And Buyer Influence
Курс от The Expert AcademyО курсе
This course develops the communication behaviours that support persuasive, trust-based negotiation. Learners explore how active listening, questioning and clarification help uncover buyer needs, concerns and decision criteria before moving into more persuasive dialogue. The course then examines influence and persuasion techniques that help professionals communicate ideas more clearly and ethically. Learners consider how credibility, message framing and audience awareness shape negotiation conversations and support stronger agreement-building. The body-language modules build a practical sequence from confidence and professional presence to rapport-building and meeting communication. Learners examine how non-verbal cues, posture, tone, mirroring and meeting behaviours affect trust, credibility and buyer engagement. , By the end of the course, learners will be able to listen more effectively, communicate with greater influence and use verbal and non-verbal skills to guide more productive negotiation conversations.
Навыки, которые вы освоите
Non-Verbal CommunicationNegotiationActive ListeningRapport BuildingBusiness CommunicationTrustworthinessCommunication StrategiesComposureInfluencingCommunicationValue PropositionsSales StrategyMeeting FacilitationSalesPrice NegotiationSales PresentationsB2B SalesPsychologySales PresentationVerbal Communication Skills
Программа курса
6 модулей · 74 учебных материалов
01Communication Skills: Improve Your Active Listening Skills To Cultivate Trust, Rapport And Respect10 материалов
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The Expert Academy
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