К содержимому
learnspaceYOUR NEXT CHAPTER
ПРОСТРАНСТВО ОБУЧЕНИЯ
ГлавнаяКаталог курсовМоё обучениеCoursera

Знания без границ

Учитесь у лучших университетов и компаний мира.

Открыть Coursera
Интеграция
Пространство университета
Моё пространствоСтраница курса
↵
ЯЛичный кабинетСтудент
© 2026 LearnSpaceКаждый день — возможность узнать больше.Помощь
B2B Marketing · LearnSpace
Назад в каталог
courseraБизнес

B2B Marketing

Курс от Simplilearn
Начальный≈ 4.2 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This comprehensive B2B Marketing training program will equip you with essential strategies, processes, and techniques to drive business growth and optimize outreach. You’ll learn to leverage multiple marketing channels, create impactful content, and align marketing efforts with business objectives to achieve measurable success. By the end of this course, you will be able to: - Master B2B Marketing Fundamentals: Apply account-based marketing, content marketing, and social selling to drive conversions and foster long-term business relationships. - Align Marketing with Business Goals: Identify target markets, segment audiences, and craft optimized messaging to boost engagement and business growth. - Leverage Marketing Channels: Effectively utilize email, LinkedIn, paid ads, and online directories to maximize outreach and connect with decision-makers. - Create Impactful B2B Content: Develop engaging content that supports lead generation and sales objectives. - Measure and Optimize Results: Track performance, identify effective strategies, and align lead generation with sales teams to boost ROI. Perfect for marketers, sales professionals, and business leaders aiming to excel in B2B marketing and drive impactful business outcomes.

Навыки, которые вы освоите

Content MarketingContent CreationLinkedInLead GenerationB2B SalesMarketing AnalyticsData-Driven MarketingMarketing Strategy and TechniquesSales DevelopmentBusiness ProcessStrategic MarketingContent Development and ManagementMarketing EffectivenessTarget AudienceEmail MarketingBusiness MarketingPay Per Click AdvertisingMarketing ChannelTarget MarketAccount Strategy

Программа курса

2 модулей · 27 учебных материалов

01B2B Marketing26 материалов

Introduction to B2B Marketing

Learning ObjectivesВидеоWhat Is B2B Marketing?ВидеоDifferent Business Marketing MethodsВидеоKey TakeawaysВидео

Учитесь у экспертов

Simplilearn Instructor

Преподаватель курса

B2B Marketing
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 4.2 ч

2 модулей

Язык: Английский

Часть программы вашего университета
Introduction to B2B MarketingЧтение

B2B Marketing Process

Learning ObjectivesВидеоUnderstand Business Process and ObjectivesВидеоUnderstand Business Target Market and AudienceВидеоKey TakeawaysВидеоB2B Marketing ProcessЧтение

Various B2B Marketing Methods

Learning ObjectivesВидеоKnow Different B2B Marketing MethodsВидеоEmailВидеоProfessional Social MediaВидеоPaid AdsВидеоOnline Directories and Other PlatformsВидеоInitiate Marketing on All Suitable PlatformsВидеоKey TakeawaysВидеоVarious B2B Marketing MethodsЧтение

B2B Content Creation and Overall Analysis

Learning ObjectivesВидеоB2B Content Creation TechniquesВидеоMeasure Results from Marketing EffortsВидеоTrack Most Effective Marketing MethodВидеоSynchronize Lead Generation with Sales TeamВидеоKey TakeawaysВидеоB2B Content Creation and Overall AnalysisЧтение
02Assessment for B2B Marketing1 материалов
Assessment for B2B MarketingЗадание