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Behavioral Marketing · LearnSpace
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Behavioral Marketing

Курс от Simplilearn
Начальный≈ 7.9 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This comprehensive course provides a strong foundation in behavioral marketing and modern digital strategies to drive business growth. You’ll start by learning the fundamentals of behavioral marketing, understanding how consumer actions shape campaigns. Explore data collection, audience segmentation, and practical use of behavioral insights for acquisition, retention, and customer growth. Next, dive into key behavioral marketing types like email, social media, and Google Ads while assessing pros, cons, and integration into digital strategies. Finally, master the RACE Framework, customer lifecycle management, and post-pandemic marketing trends to craft effective, goal-driven strategies that boost engagement and ROI. By the end of this course, you will be able to: Understand behavioral marketing concepts and applications Apply data-driven strategies for targeted campaigns Utilize behavioral data to enhance engagement and conversions Implement digital frameworks and lifecycle strategies for sustainable growth Ideal for marketing professionals and beginners aiming to build expertise in data-driven, modern marketing practices.

Навыки, которые вы освоите

Digital MarketingCustomer Relationship ManagementDriving engagementData-Driven MarketingCross-Channel MarketingSocial Media MarketingGoogle AdsTarget MarketMarketing EffectivenessEmail MarketingMarketing StrategiesOnline AdvertisingData CollectionMarketing AnalyticsDigital AdvertisingPersonalized Campaigns

Программа курса

2 модулей · 73 учебных материалов

01Behavioral Marketing70 материалов

Behavioral Marketing Introduction

Behavioral Marketing IntroductionВидеоWhat Will You Learn?Видео

Introduction to Behavioral Marketing

Introduction to Behavioral MarketingВидеоBehavioural MarketingВидео

Учитесь у экспертов

Priyanka Mehta

Преподаватель курса

Behavioral Marketing
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Обучение на Coursera

≈ 7.9 ч

2 модулей

Язык: Английский

Субтитры: Узбекский, Казахский

Часть программы вашего университета
Behavioral Marketing in Marketing CampaignsВидео
How Does Behavioral Marketing Work?Видео
Data Collection and AnalysisВидео
Audience SegmentationВидео
Strategizing Marketing EffortВидео
Behavioral Data in MarketingВидео
Usage Of Behavioral Data: Customer AcquisitionВидео
Usage Of Behavioral Data: Customer RetentionВидео
Usage Of Behavioural Data Customer GrowthВидео
Quick RecapВидео
Quiz on Introduction to Behavioral Marketing Задание
Introduction to Behavioral Marketing Чтение

Behavioral Marketing Types And Needs

Behavioral Marketing Types And Needs IntroductionВидеоPersonalization of Behavioral MarketingВидеоBehavioral Marketing Types: Email MarketingВидеоBehavioral Marketing Types: Social Media AdsВидеоBehavioral Marketing Types: Google AdsВидеоWhy Is Behavioral Marketing Important?ВидеоBehavioral Marketing in Digital Marketing StrategyВидеоPros of Behavioural Marketing Increased User EngagementВидеоPros of Behavioural Marketing - Increased Conversion RatesВидеоPros of Behavioural Marketing - Improved Customer Experience and Faster Decision MakingВидеоCons of Behavioural MarketingВидеоQuick RecapВидеоSpotlightВидеоQuiz on Behavioral Marketing Types And NeedsЗаданиеBehavioral Marketing Types and NeedsЧтение

Digital Marketing Strategy for Business Growth

Introduction to Digital Marketing Strategy for Business GrowthВидеоDigital Marketing Strategy for Business GrowthВидеоDeveloping a Digital Marketing StrategyВидеоBuilding Buyer PersonasВидеоIdentifying the GoalsВидеоEvaluating the Existing Digital Channels and AssetsВидеоEvaluating Existing Digital Channels and Assets - ExampleВидеоAuditing and Planning Owned Media CampaignsВидеоSteps for Auditing and Planning Owned Media CampaignsВидеоAuditing and Planning Earned Media CampaignsВидеоAuditing and Planning Paid Media CampaignsВидеоBringing Digital Marketing Campaign TogetherВидеоQuick RecapВидеоQuiz on Digital Marketing Strategy for Business GrowthЗаданиеDigital Marketing Strategy for Business GrowthЧтение

Introduction to RACE Framework

Introduction to RACE FrameworkВидеоRACE FrameworkВидеоPhases of RACE FrameworkВидеоWhy RACE Framework Is Recommended?ВидеоQuick RecapВидеоSpotlightВидеоQuiz on Introduction to RACE FrameworkЗаданиеIntroduction to RACE FrameworkЧтение

Introduction to Customer Lifecycle Management (CLM)

Introduction to Customer Lifecycle Management (CLM)ВидеоCustomer Lifecycle ManagementВидеоStages of Customer Lifecycle ManagementВидеоBuilding Successful Customer Lifetime ManagementВидеоQuick RecapВидеоQuiz on Introduction to Customer Lifecycle Management (CLM)ЗаданиеIntroduction to Customer Lifecycle Management (CLM)Чтение

Marketing in Post-Pandemic Era

Introduction to Marketing in Post-pandemic EraВидеоMarketing in Post-Pandemic EraВидеоPost Pandemic Marketing ParametersВидеоMore Post Pandemic Marketing ParametersВидеоQuick RecapВидеоSpotlightВидеоCase Study Intels Marketing StrategyВидеоQuiz on Marketing in Post-Pandemic EraЗаданиеMarketing in Post-Pandemic EraЧтение
02Assessment and Project for Behavioral Marketing3 материалов
Assessment for Behavioral Marketing 1ЗаданиеAssessment for Behavioral Marketing 2ЗаданиеBehavioral Marketing Practice ProjectЧтение