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What’s Your Big Idea? · LearnSpace
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What’s Your Big Idea?

Курс от The University of North Carolina at Chapel Hill
Уровень не указан≈ 11.4 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Whether your interest lies in solving the world’s biggest problems, creating the next commercial success or addressing something closer to home, this course will give you a toolbox to vet your ideas and test them in the real world.

Навыки, которые вы освоите

EntrepreneurshipBusiness StrategyStrategic ThinkingInnovationCompetitive AnalysisUser ResearchResource ManagementIdeationCreative ThinkingEntrepreneurial FinanceUser FeedbackNew Product Development

Программа курса

8 модулей · 87 учебных материалов

01Think10 материалов

Introduction

Think About Your Big IdeaВидео

Changes Inside Your World

The UnexpectedВидеоIncongruitiesВидеоProcess NeedВидеоIndustry and Market Structures Видео

Учитесь у экспертов

Professor Buck Goldstein

University Entrepreneur in Residence and Professor of the Practice

Dr. Holden Thorp, PhD

Provost and Professor of Chemistry and Medicine

What’s Your Big Idea?
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 11.4 ч

8 модулей

Язык: Английский

Субтитры: Арабский, Французский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Русский, Тайский, Индонезийский, Шведский, Турецкий, Испанский, Хинди, Японский, Казахский, Польский

Часть программы вашего университета

Changes Outside Your World

Demographics, Changes in Perception, and New KnowledgeВидео

Interviews

Desh Deshpande: Introduction, Big Idea, and Advice to Himself ВидеоJud Bowman: Introduction, Entrepreneurial Traits, and ChallengesВидеоGuest Entrepreneur BiosЧтение

Quiz

Week 1 QuizЗадание
02Listen12 материалов

Introduction

Listen to Your CustomersВидео

About Listening

The Importance of the Listening Phase ВидеоThe Purpose of a BusinessВидеоSetting Up Customer MeetingsВидеоRunning Customer MeetingsВидеоYour Total Product ВидеоListening to SuppliersВидео

Conclusion

ConclusionВидео

Interviews

Jud Bowman: Cold-calling and Listening for a Customer's ProblemВидеоDesh Deshpande: Talking to CustomersВидеоShazi Visram: Introduction and Listening to CustomersВидео

Quiz

Week 2 QuizЗадание
03Plan11 материалов

Introduction

Plan Your StrategyВидео

Planning and Strategy

What is Strategy?ВидеоPorter's Five Forces ВидеоBargaining Power of Buyers, Supplier Substitutes, and RivalryВидеоConducting a SWOT AnalysisВидеоStrategic PositioningВидео

Conclusion

ConclusionВидео

Interviews

Jud Bowman: Risk-Taking BehaviorВидеоDesh Deshpande: Planning Cascade CommunicationsВидеоShazi Visram: Advice to Her Younger Self Видео

Quiz

Week 3 QuizЗадание
04Clarify13 материалов

Introduction

Clarify Your Big IdeaВидеоCreating Fit & a Business ModelВидео

The Business Model Canvas

Introducing the Business Model CanvasВидеоCustomer SegmentsВидеоChannelsВидеоRevenue StreamsВидеоKey PartnershipsВидео

Conclusion

Your Elevator PitchВидеоConclusionВидео

Interviews

Jud Bowman: Avoiding Crisis ModeВидеоDesh Deshpande: What is a Successful Elevator Pitch?ВидеоShazi Visram: Control in Her VentureВидео

Quiz

Week 4 QuizЗадание
05Support11 материалов

5. Support

Support Your Big IdeaВидео

Types of Support

Support is More Than Financing ВидеоBuilding Your Foundation and BeyondВидеоFunding: For-Profits ВидеоHow Much?Видео

Conclusions

ConclusionВидео

Interviews

Jud Bowman: Control in His VenturesВидеоDesh Deshpande: Solving Problems with ProcessesВидеоDesh Deshpande and Jud Bowman: Assembling TeamsВидеоShazi Visram: Disciplines to Avoid Crisis ModeВидео

Quiz

Week 5 QuizЗадание
06Iterate11 материалов

Introduction

Iterate Your Big IdeaВидео

Entrepreneurship

A Metaphor for the Entrepreneurial LifeВидеоThe Entrepreneurial LifecycleВидеоMVP ВидеоTesting + PivotingВидеоNavigating GrowthВидео

Conclusion

Conclusion and What's Your Big Idea? Видео

Interviews

Jud Bowman: Control in His Ventures ВидеоDesh Deshpande: Constant Reinvention and Evaluating Decisions ВидеоShazi Visram: A HurdleВидео

Quiz

Week 6 QuizЗадание
07Peer Assessment (Optional)9 материалов

Peer Assessment

InstructionsЧтениеPeer AssessmentВзаимная проверка

Help Resources

Project Resource LinksЧтениеHow to Change Privacy Settings on YouTubeВидеоHow to Upload Videos to YouTubeВидеоHow to Upload Video to Vimeo Видео

Example Project Videos

Very Good Project: 18 ptsВидеоGood Project: 13 pointsВидеоInsufficient Project: 3 pointsВидео
08Reverse Pitches (Optional)10 материалов

Reverse Pitches (Optional)

Mark Katz: Pitching Challenges in the ArtsВидеоAlice Ammerman: Pitching Challenges in Food SystemsВидеоJim Johnson: Pitching Aging & Demographic Changes ВидеоMatthew Rascoff: Pitching Problems in Higher EducationВидеоSteve Malik: Pitching Problems in HealthcareВидеоNancy Morrow Howell: Pitching Changes in Employment with AgingВидеоMichael Sherraden: Pitching Universal IdentificationВидеоJeff Gordon: Pitching Problems in Childhood UndernutritionВидеоMarcus Raichle: Challenges in Brain DevelopmentВидеоReverse Pitch Guest BiosЧтение