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Blockchain Opportunity Analysis

Курс от INSEAD
Средний≈ 12.1 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

How can blockchain create real value for your organization or industry? In this capstone course, you'll put your blockchain knowledge into practice by conducting a Blockchain Opportunity Analysis for a real-world business or industry challenge. You'll identify a promising opportunity, assess whether blockchain is the right technology for the problem, research existing solutions and competitors, and develop a practical business model and implementation strategy. Along the way, you'll learn from practitioners who have built and scaled blockchain ventures and explore real-world blockchain applications through a crowdsourced library of industry use cases. By the end of the course, you'll have developed a practical blockchain opportunity and execution plan, along with a polished slide deck or video pitch that you can use to communicate your idea to colleagues, clients, investors, or other decision-makers. You'll leave with a structured approach for evaluating blockchain opportunities in the rapidly evolving world of blockchain, digital assets, and tokenization.

Навыки, которые вы освоите

Peer ReviewBusiness AnalysisCase StudiesStrategic ThinkingValue PropositionsSolution DesignTarget AudienceDecision MakingPlan ExecutionNew Business DevelopmentBusiness ModelingMarket ResearchMarket OpportunitiesMarket AnalysisBlockchainProposal Development

Программа курса

5 модулей · 51 учебных материалов

01Industry Analysis16 материалов

Blockchain Opportunity Analysis: Course Welcome

Welcome to Blockchain Opportunity AnalysisВидеоMeet Your Instructors: Don and Alex TapscottВидео

Industry Transformations and Your Project Scope

Blockchain Transformations for Every IndustryВидеоPractitioner Perspective: Rob Carter, FedExВидео

Учитесь у экспертов

Don Tapscott

Adjunct Professor

Alex Tapscott

Instructor

Blockchain Opportunity Analysis
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Обучение на Coursera

≈ 12.1 ч

5 модулей

Язык: Английский

Субтитры: Арабский, Французский, Бенгальский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Пушту, Урду, Русский, Гаитянский, Тайский, Индонезийский, Шведский, Турецкий, Азербайджанский, Испанский, Дари, Хинди, Японский, Казахский, Малайский, Венгерский, Польский

Часть программы вашего университета
Industry TransformationsЧтение
Connecting Your Industry Background to Blockchain OpportunityDIALOGUE

Blockchain Case Commons

Introduction to the Blockchain Case CommonsЧтениеHow to Use the Blockchain Case CommonsВидеоBlockchain Case CommonsPLUGIN

Exploring Your Market

Practitioner Perspective: Mihai Alisie, Ethereum, AKASHAВидеоExploratory Market ResearchЧтениеReflection: Exploratory Market ResearchЗаданиеConducting Preliminary Market ResearchЧтение

Competitive Analysis

How to Perform a Competitive AnalysisЧтениеBlockchain Case CommonsPLUGIN

Project Milestone: Industry Analysis

Industry AnalysisЗадание
02Opportunity Identification18 материалов

Problems that Blockchain Can and Cannot Solve

Module Overview: Problems that Blockchain Can and Cannot SolveВидеоProblems That Blockchain Can and Cannot SolveЧтениеProblems in Your Market SegmentОбсуждение

Practitioner Perspectives: Problem Solving with Blockchain

Rob Carter, Executive VP and CIO, FedExВидеоOleg Fomenko, Co-founder of SweatcoinВидеоAna Trbovich, Co-founder and COO at Grid SingularityВидеоYaniv Neu-Ner, Founder at CounterВидеоWill Harborne, Director of Operations at EthfinexВидеоSiddharth Singhal, APAC Business Development & Strategic Relations at R3Видео

Selecting a Problem

How To Write a Good Problem StatementЧтениеBlockchain Opportunity BrainstormЧтениеPractitioner Perspective - Hariton Korizis, Co-founder & Chief Architect at ResonanceXВидеоBlockchain Case CommonsPLUGINProblem Solving With BlockchainЧтениеHow to Use a Decision MatrixВидео

Project Milestone: Opportunity Identification

Opportunity IdentificationЗадание
03Positioning6 материалов

Positioning Your Idea

Module Overview: PositioningВидеоPractitioner Perspective: Rolf Hoefer, Keyless TechnologiesВидеоPositioning Your IdeaЧтениеStrategic Positioning of Your OrganizationЧтениеBlockchain Case CommonsPLUGIN

Project Milestone: Positioning

PositioningЗадание
04Execution6 материалов

Executing Your Idea

Module Overview: Business Model InnovationВидеоPractitioner Perspective: Ana Trbovich, Co-founder and COO at Grid SingularityВидеоDesigning Your Business ModelЧтениеOperational ConsiderationsЧтениеYour Business Model CanvasЗадание

Project Milestone: Execution

ExecutionЗадание
05Final Deliverable5 материалов

Final Deliverable

Preparing Your Final DeliverableЧтениеRehearsing Your Blockchain Opportunity PitchDIALOGUEBlockchain Opportunity PitchЗадание

Reflection & Wrap-up

Course Wrap-upВидеоSpecialization Wrap-upВидео
Decision MatrixЧтение
Statement of BenefitЧтение