courseraIT и технологии

Boost Engagement: Optimize AI Content Performance

Курс от Coursera

Начальный≈ 2.8 чАнглийский

О курсе

AI is transforming digital marketing — and success now depends on working smarter, not just posting more. In this beginner-friendly course, you’ll learn to plan, schedule, and analyze social media content with AI-driven tools. You’ll use Hootsuite Smart Scheduler to build optimized calendars, export analytics data to discover what drives engagement, and design an improvement plan backed by measurable results. By the end, you’ll combine creative intuition with analytics to deliver content that connects, performs, and grows brand visibility.

Навыки, которые вы освоите

Content Scheduling Data-Driven Decision-Making Content Performance Analysis Data Import/Export Web Analytics and SEO Driving engagement Social Media Marketing Market Analysis Digital Marketing Tools Social Media Content Content Development and Management Performance Improvement Content Optimization Content Strategy Web Analytics Hootsuite Social Media Analytics

Программа курса

1 модулей · 14 учебных материалов

01Boost Engagement: Optimize AI Content Performance14 материалов

Lesson 1: Why AI Matters for Engagement

Why Great Content Fails: Rethinking Engagement with AIDIALOGUE Introduction and WelcomeВидео Timing and Personalization in Social Media MarketingЧтение Scheduling with Hootsuite Smart SchedulerВидео

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