courseraБизнес

Brand Styles: Audit & Apply

Курс от Coursera

Начальный≈ 1.9 чАнглийский

О курсе

Transform your brand management capabilities and ensure visual consistency across all marketing touchpoints. This course empowers digital marketing professionals to maintain brand integrity through hands-on practice with style guide updates and systematic compliance auditing. By completing this course, you'll master the essential skills to apply changes to brand style guides reflecting new visual standards and evaluate assets for compliance with structured scoring systems. You'll gain confidence working with brand documentation, SharePoint collaboration, and presenting audit findings to creative teams. By the end of this course, you will be able to: Apply changes to a brand style guide to reflect new visual standards Evaluate assets for compliance with style guides and score their adherence This course is unique because it combines practical brand management with systematic quality control, giving you both the creative oversight and analytical skills demanded in today's data-driven marketing landscape. To be successful in this project, you should have a background in basic digital marketing concepts and familiarity with collaborative platforms.

Навыки, которые вы освоите

Compliance Auditing Brand Management Document Control Marketing Collateral Quality Assurance Collaborative Software Version Control Compliance Reporting Data-Driven Marketing Style Guides Digital Marketing Document Management Auditing Branding

Программа курса

2 модулей · 13 учебных материалов

01Module 1: Apply Brand Style Guide Changes6 материалов

Brand Style Guide Updates Matter in Digital Marketing Видео Understanding Brand Style Guide Components for Digital Marketing Видео Exploring Brand Style Guide Strategy and ImplementationDIALOGUE Systematic Brand Style Guide Management: A How-To GuideЧтение

Учитесь у экспертов

John Whitworth

Преподаватель курса