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Brand Voice for Social Content · LearnSpace
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Brand Voice for Social Content

Курс от Coursera
Начальный≈ 2.6 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Your brand's voice is more than words—it's how your audience recognizes, trusts, and connects with you online. In this short, practical course, you'll learn how to capture that voice and make it consistent across every social post. First, you'll create a brand voice checklist that keeps tone, vocabulary, and style aligned across LinkedIn, Instagram, and X. Then, you'll put your checklist into action by transforming long-form blogs into concise, on-brand social posts that include the right keywords and hashtags for discoverability. Through hands-on labs, real-world case studies, and guided practice, you'll build the skills to draft posts that not only sound like your brand but also perform on today's fast-moving digital platforms. By the end, you'll confidently create and publish social content that's clear, consistent, and ready to perform.

Навыки, которые вы освоите

ConcisionSocial Media ContentBrandingSocial Media MarketingContent StrategySocial MediaBlogsKeyword ResearchBrand ManagementCase StudiesCopywritingSocial Media StrategyContent Development and ManagementContent CreationStandard Operating ProcedureInstagram

Программа курса

1 модулей · 14 учебных материалов

01Brand Voice for Social Content14 материалов

Why Brand Voice Matters in Social Content

Brand Voice for Social ContentВидеоFinding Your Brand VoiceDIALOGUEHow to Build a Brand Voice for Social Media (and Beyond)ЧтениеThe Power of Consistency — Why Brand Voice Builds Trust OnlineВидео

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Brand Voice for Social Content
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Обучение на Coursera

≈ 2.6 ч

1 модулей

Язык: Английский

Субтитры: Арабский, Французский, Итальянский, Бразильский португальский, Корейский, Немецкий, Пушту, Индонезийский, Испанский, Дари, Японский

Часть программы вашего университета
Defining Your Brand Tone of Voice: The Essentials, Types, and TipsЧтение
HOL: Build a Brand Voice ChecklistЗадание

From Articles to Posts — Applying Brand Guidelines

Summarizing Content for Social Media — Less Is MoreВидеоFrom Blogs to BuzzDIALOGUEOne Blog, Three Platforms: Adapting Content ConsistentlyВидеоBrand Voice: How to Define and Maintain it on Social MediaЧтениеHOL: Create a LinkedIn Summary PostЗаданиеQuiz: Which Social Summary Works Best?ЗаданиеCongratulations and Continuous Learning JourneyВидеоGraded Quiz: Brand Voice for Social ContentЗадание