Designing Breakthrough Timed Commercials

О курсе

Designing Breakthrough Advertisements: Time Advertisements will teach you the skills to make breakthrough timed commercials; the advertisements that tells stories through time. Reels, TV commercials, radio spots, online videos, branded entertainment and more. In this course you will learn the history of different timed commercials, how they work, and how to approach concepting and designing them. And we explore techniques to make your advertisements stand out. So if you've ever wondered: how do I start thinking about a TV commercial? How do I make a more social media video? Or really any other advertisement, this is the course for you. Often, we know what we want to say, and this show teaches you how to say it. With insider tips, proven techniques, and industry best practices, you'll learn to think and design like an advertising creative. After all, if you're taking the time to develop a marketing plan and a media placement strategy, shouldn't you also take the time to learn how to make timed commercials that won't get immediately tuned out?

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Dan Ligon

Associate Teaching Professor