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Building Community Engagement Foundations · LearnSpace
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Building Community Engagement Foundations

Курс от Meta
Начальный≈ 23.5 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course introduces the foundations of community engagement and content strategy. You’ll learn how to build engaging online communities, create content that drives participation, and align community initiatives with broader business objectives. Through practical examples and guided activities, you’ll explore the role of a community manager, the key elements of successful online communities, and how various community types serve different goals. You’ll also learn how to plan and coordinate content across Meta technologies, establish a consistent brand tone and voice, and encourage meaningful interaction through user-generated content. By the end of the course, you’ll be prepared to support healthy, engaging communities that balance member needs with organizational priorities.

Навыки, которые вы освоите

Community DevelopmentContent StrategyContent CreationCustomer EngagementContent ManagementBrandingSocial MediaSocial Media ManagementDriving engagementBusiness PrioritiesDiscussion FacilitationBrand ManagementCommunity OutreachSocial Media ContentShared MediaContent Marketing

Программа курса

4 модулей · 106 учебных материалов

01Introduction to community management27 материалов

Introduction to the program and course

Introduction to the programВидеоCourse introduction: Building Community Engagement FoundationsВидеоCourse syllabusЧтение

Understanding community management

Introduction: Introduction to community managementВидео

Учитесь у экспертов

Taught by Meta Experts

Преподаватель курса

Building Community Engagement Foundations
В каталоге вашей программы

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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 23.5 ч

4 модулей

Язык: Английский

Субтитры: Французский, Бразильский португальский, Немецкий, Испанский

Часть программы вашего университета
What is community management?Видео
Responsibilities in community managementЧтение
Elements of successful online communitiesВидео
Why communities matter in the digital landscapeВидео
Summary reading: Key takeawaysЧтение
Activity: Analyze successful brand communities on Facebook GroupsЗадание
Practice quiz: Understanding community managementЗадание

Building community foundations

Defining your community missionВидеоConnecting community mission to business goalsЧтениеAligning communities with business goalsВидеоSummary reading: Key takeawaysЧтениеActivity: Draft a community mission statement that aligns with business goals and objectives for a brand of your choiceЗаданиеPractice quiz: Building community foundationsЗадание

The community management ecosystem

Mapping the community ecosystemВидеоChoosing the right platformВидеоComparing platforms for community managementЧтениеLeveraging Meta Tools for community buildingВидеоSummary reading: Selecting and managing community platformsЧтениеActivity: Create a comparison chart of different community platformsЗаданиеPractice quiz: The community management ecosystemЗаданиеGraded quiz: Introduction to community managementЗаданиеConclusion: Introduction to community managementВидеоA day in the life: A day in the life of a community managerВидео
02Creating engagement strategies24 материалов

Strategy Development Fundamentals

Introduction: Creating engagement strategiesВидеоUnderstanding your community audienceВидеоWhat makes an effective engagement strategyВидеоMapping your engagement funnelВидеоDevelop engagement strategy and planЧтениеSummary reading: Key takeawaysЧтениеActivity: Develop a 30-day engagement strategy for a new communityЗаданиеPractice quiz: Strategy development fundamentalsЗадание

Fostering member interactions

Encouraging meaningful conversationsВидеоBuilding a culture of participationВидеоDesigning conversations that drive engagementЧтениеManaging member interactionsВидеоSummary reading: Key takeawaysЧтениеActivity: Design three different discussion prompts that encourage meaningful interactionsЗадание

Measuring and refining engagement

Tracking engagement metricsВидеоMeasuring what mattersЧтениеUsing insights to improve strategyВидеоIterating and optimizing engagement plansВидеоSummary reading: Key takeawaysЧтениеActivity: Measuring and Refining EngagementЗадание
03Content creation for communities30 материалов

Content Planning and Calendars

Introduction: Content creation for communitiesВидеоPlanning in community managementВидеоBuilding a content calendarВидеоHow to plan and schedule engaging contentЧтениеUsing insights to refine schedulingВидеоSummary reading: Key takeawaysЧтениеActivity: Create a one-month content calendar for a community of your choiceЗаданиеPractice quiz: Content planning and calendarsЗадание

Writing for engagement

Writing posts that spark interactionВидеоUsing tone, emotion and CTAsВидеоCopywriting techniquesЧтениеVisual and text integrationВидеоSummary reading: Key takeawaysЧтениеActivity: Write five engaging posts for a communityЗадание

Establishing brand voice

Defining your community’s voiceВидеоMaintaining consistency across messagesВидеоAdjusting tone for different situationsВидеоBuilding a voice that represents your communityЧтениеSummary reading: Key takeawaysЧтениеActivity: Develop tone and voice guidelines for a community brandЗадание

Cross-platform content coordination

Why cross-platform consistency mattersВидеоCoordinating campaigns across channelsВидеоMaintaining consistency across platformsЧтениеActivity: Adapt three posts from your content calendar for different platformsЗаданиеPractice quiz: Cross-platform content coordinationЗаданиеGraded quiz: Content creation for communitiesЗадание
04User-generated content and community growth25 материалов

Encouraging User Contributions

Introduction: User-generated content and community growthВидеоUser-generated content and why it mattersВидеоInspiring members to contributeВидеоManaging and curating UGCВидеоBest practices for driving user participationЧтениеSummary reading: Key takeawaysЧтениеActivity: Design a UGC campaign for a community of your choiceЗаданиеPractice quiz: Encouraging user contributionsЗадание

Content creation across Meta technologies

Choosing the right format for your messageВидеоIntegrating UGC into your content mixВидеоVisual design basics for community managementВидеоSummary reading: Key takeawaysЧтениеActivity: Create three posts featuring both original and user-generated contentЗаданиеPractice quiz: Content creation across Meta platformsЗадание

Measuring and optimizing UGC engagement

Evaluating the impact of UGCВидеоUsing feedback to improve UGC campaignsВидеоRefining strategy based on insightsЧтениеSummary reading: Key takeawaysЧтениеActivity: Analyze engagement metrics from your UGC campaign and propose refinementsЗаданиеPractice quiz: Measuring and optimizing UGC engagementЗадание

Building community engagement conclusion

Course project: Community engagement strategy blueprintЗаданиеCourse exam: Building community engagementЗаданиеCourse conclusion: Building community engagement foundationsВидео
Practice quiz: Fostering member interactionsЗадание
Practice quiz: Measuring and refining engagementЗадание
Graded quiz: Creating engagement strategiesЗадание
Conclusion: Creating engagement strategiesВидео
Practice quiz: Writing for engagementЗадание
Practice quiz: Establishing brand voiceЗадание
Conclusion: Content creation for communitiesВидео
A day in the life: Building a brand voice people connect withВидео
Graded quiz: User-generated content and community growthЗадание
Conclusion: User-generated content and community growthВидео