Назад в каталог
Курс от University of Virginia Darden School Foundation
courseraБизнес
Building Generative AI Capabilities
Курс от University of Virginia Darden School FoundationО курсе
The Building a Generative AI Capabilities course provides you with the holistic insights of AI in marketing and the impact of the internal and external strategic considerations of AI to support and sustain marketing strategies. You will learn how to successfully develop an AI strategy and roadmap for your organization using the AI Marketing Canvas and understand how the AI Marketing Canvas supports AI from a non-traditional data-based approach as a competitive advantage. You will also learn how key ethical considerations affects AI in marketing. This course is ideal for marketing professionals looking to stay ahead of the competition and develop or refine their AI strategy and roadmap for their marketing organization.
Навыки, которые вы освоите
Change ManagementOrganizational ChangeGeneral Data Protection Regulation (GDPR)AI Product StrategyCustomer Relationship ManagementResponsible AIBusiness StrategyData-Driven MarketingCustomer experience strategy (CX)Marketing Strategy and TechniquesGenerative AIMarketing PlanningStrategic MarketingMarketing StrategiesLaw, Regulation, and ComplianceMarketing ManagementCompetitive IntelligenceAI EnablementDesign ThinkingData Ethics
Программа курса
3 модулей · 32 учебных материалов
01Develop a Generative AI Capability 15 материалов
Учитесь у экспертов
Rajkumar Venkatesan
Ronald Trzcinski Professor of Business Administration