Business Analytics: Marketing Data

О курсе

Most businesses have the tools to track their marketing, yet many still can't answer a basic question: is it working? Scattered dashboards, mismatched conversion counts across platforms, and tools that don't talk to each other make it hard to connect spend to results with any confidence. You'll align KPIs to real business goals, build a reporting framework, and segment audiences in GA4. You'll set up custom event tracking in Google Tag Manager, diagnose discrepancies between GA4 and ad platform data, and combine multiple sources into a single reporting backend using free tools like Google Sheets and Supermetrics. From there, you'll build dashboards and blended data sources in Looker Studio, analyze organic search performance in Google Search Console, and apply predictive audiences and offline conversion imports to sharpen your targeting. By the end, you'll be able to build a complete marketing reporting stack: aligned KPIs, clean tracking, and blended dashboards that show exactly what's working and what isn't.

Навыки, которые вы освоите

Учитесь у экспертов

Madecraft

Преподаватель курса