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Business English: Capstone Project · LearnSpace
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Business English: Capstone Project

Курс от University of Washington
Средний≈ 30.7 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

The capstone project will give you opportunities to demonstrate your competence in the learning objectives for this Specialization. For the project, you’ll use formal, written methods and more casual visual and audio methods of communication to demonstrate your ability to use language appropriate for different business contexts. The goal of this course is to demonstrate competence in writing and presenting a plan using skills and language appropriate for business. Course Learning Objectives • Use appropriate vocabulary to write a mini business plan • Communicate a business plan orally in an organized and engaging presentation

Навыки, которые вы освоите

Oral ExpressionPersuasive CommunicationPeer ReviewVocabularyBusiness CommunicationBusiness WritingEnglish LanguageCompany, Product, and Service KnowledgeMarketingVerbal Communication SkillsMarketing Strategy and TechniquesCommunicationBusiness PlanningPresentationsPublic Speaking

Программа курса

7 модулей · 75 учебных материалов

01Week 1: Introduction to Capstone Project8 материалов

Week 1: Introduction to Capstone Project

Video: Introduction to Capstone ProjectВидеоVideo: Choosing a Product or ServiceВидеоRead Me: Capstone ExpectationsЧтениеRead Me: GradingЧтение

Учитесь у экспертов

Richard Moore

Extension Lecturer, International & English Language Programs

Business English: Capstone Project
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Обучение на Coursera

≈ 30.7 ч

7 модулей

Язык: Английский

Субтитры: Арабский, Французский, Бенгальский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Пушту, Урду, Русский, Тайский, Индонезийский, Шведский, Турецкий, Азербайджанский, Испанский, Дари, Хинди, Японский, Казахский, Венгерский, Польский

Часть программы вашего университета
Three Seattle StartupsЧтение
Three Seattle StartupsЗадание
Websites: Choosing a Product or ServiceЧтение

Milestone 1 Assignment

Discussion: Milestone 1: Introduce Yourself, Your Product or ServiceОбсуждение
02Week 2: Describing Company and Product or Service15 материалов

Week 2: Describing Company and Product or Service

Video: Describing a Product or ServiceВидеоVideo: Example of Networking IntroductionsВидеоNetworking ExamplesЗаданиеUseful LanguageЧтениеGet help and meet other learners in this course. Join your discussion forums!Чтение

Milestone 2 Assignment

Your Networking IntroductionВзаимная проверкаDiscussion: Milestone 2: Describing your Company, Product, or ServiceОбсуждение

OPTIONAL: Review Course 1, Week 2 Videos

Video: Describing Your Job, Part 1ВидеоVideo: Describing Your Job, Part 2Видео

OPTIONAL: Review Course 3, Week 1 Videos

Video: Describing Services, Part 1ВидеоVideo: Edgewater Hotel InterviewВидеоVideo: Describing Services, Part 2ВидеоVideo: Comparing Services, Part 1ВидеоVideo: Comparing a Service ScenarioВидеоVideo: Comparing Services, Part 2Видео
03Week 3: Business Plans9 материалов

Week 3: Business Plans

Video: Business PlansВидеоVideo: Creating a Set of Presentation Slides for CapstoneВидеоResource: Examples of Mini-Business Plans IЧтениеResource: Outline of a Mini-Business PlanЧтениеResource: Other Information about Business PlansЧтениеMini Business Plan Outline IОбсуждение

Milestone 3 Assignment

Milestone 3: Presentation SlidesВзаимная проверка

OPTIONAL: Review Course 4, Week 1 Videos

Video: SlidesВидеоVideo: Giving Effective PresentationsВидео
04Week 4: Marketing Ideas13 материалов

Week 4: Marketing Ideas

Video: Marketing IdeasВидеоVideo: Financial InformationВидеоResource: Basic Marketing and Financial VocabularyЧтениеResource: Outline of a Mini-Business Plan IIЧтение

Milestone 4 Assignment

Discussion: Milestone 4 Marketing, Price, and InvestmentОбсуждение

OPTIONAL: Review Course 2, Week 3 Videos

Video: Reporting InformationВидеоVideo: Expressing Dollars and CentsВидео

OPTIONAL: Review Course 4, Week 2 Videos

Describing DataВидеоVideo: Referring to Data and VisualsВидеоVideo: Introduce and Explain Relevance of VisualsВидеоChallenges in Visual DescriptionsВидеоUsing Large NumbersВидео

OPTIONAL: Review Course 4, Week 3 Videos

Introduction to TrendsВидео
05Week 5: Being Persuasive13 материалов

Week 5: Being Persuasive

Video: Being PersuasiveВидеоUseful Language for PersuasionЧтениеVideo: Writing Your First Draft of a Mini Business PlanВидео

Milestone 5 Assignment

Discussion: Milestone 5: First Draft of Your Mini Business PlanОбсуждениеMilestone 5: First Draft of Your Mini Business PlanВзаимная проверка

OPTIONAL: Review Course 2, Week 4 Videos

Video: Organization of Written ProposalsВидеоVideo: Language of ProposalsВидеоVideo: Improving ProposalsВидео

OPTIONAL: Review Course 3, Week 1 Videos

Video: Describing Services, Part 1ВидеоVideo: Edgewater InterviewВидеоVideo: Describing Services, Part 2Видео

OPTIONAL: Review Course 3, Week 2 Videos

Video: Negotiation LanguageВидео

OPTIONAL: Review Course 4, Week 3 Videos

Video: Introduction to Persuasive LanguageВидео
06Week 6: Short Pitch and Rough Presentation12 материалов

Week 6: Short Pitch and Rough Presentation

Video: Short Pitch and Rough PresentationВидеоExamples of Elevator PitchesЧтениеUseful Language: HooksЧтение

Milestone 6 Assignment

Rough PresentationОбсуждениеRough PresentationВзаимная проверка

OPTIONAL: Review Course 4, Week 1 Videos

Video: A Bad Presentation and a Good PresentationВидеоVideo: What Makes a Good Presentation, Part 1ВидеоVideo: What Makes a Good Presentation, Part 2ВидеоVideo: Transitions and ConclusionsВидеоVideo: Taking Questions Scenario, Part 1ВидеоVideo: Answering QuestionsВидеоVideo: Taking Questions Scenario, Part 2Видео
07Week 7: Final Mini Business Plan and Presentation5 материалов

Week 7: Final Mini Business Plan and Presentation

Video: Final Mini Business Plan and PresentationВидеоFinal Project ChecklistЧтение

Milestone 7 Assignment

Milestone 7 Discussion: Final Project SubmissionОбсуждениеMilestone 7: Final Mini Business Plan and PresentationВзаимная проверкаVideo: Farewell and CongratulationsВидео